Advertising Child's Play

Dec 10, 2008

(PhysOrg.com) -- Children on their way to school are five times more likely to see the advertising of soft drinks, alcohol, ice-cream and confectionary than ads for healthy foods.

This was a finding of research published in the December issue of the Australian and New Zealand Journal of Public Health.

Bridget Kelly and her colleagues from the NSW Centre for Overweight and Obesity looked at the prevalence of food advertising in areas around primary schools.

They found that 80% of the advertising was for non-core foods, those that are energy dense and nutrient poor.

“Advertising is known to influence children’s food choices,” Ms Kelly said.

“These advertisements challenge healthy-eating messages and they could potentially contribute to poor diets.”

The most frequently recorded advertisements were for sugar-sweetened drinks, followed by alcoholic beverages and coffee. The highest proportion of advertisements were found in the areas closest to primary schools, with twice as many advertisements in these areas compared to those further away.

Alcoholic beverages were the single most advertised product within a 250m radius of primary schools.

“This may be especially influential because of children’s repetitive exposure to these advertisements,” Ms Kelly said.

“The high frequency of non-core food advertisements points to the need for policy intervention.

“Outdoor food advertising appears to be an important mechanism for food marketers to target children and should be considered in future debates on food marketing to children.”

This paper is published in The Australian and New Zealand Journal of Public Health (Vol. 32, Issue 6).

Provided by Wiley

Explore further: CDC charges Johns Hopkins to lead development of Ebola training module

add to favorites email to friend print save as pdf

Related Stories

Game on for a digital revolution in sport stadiums

Oct 03, 2014

It's the middle of finals season with tens of thousands of fans turning out at stadiums to cheer their teams to victory. Many fans at these and other sporting events already turn to digital technology by ...

Invasive insect threatens iconic Florida citrus

Aug 24, 2014

The tourists stream to Florida in their cars, intent on a week at Disney or a sugar-sand seashore or a nonstop party on South Beach. Road weary and thirsty, they pull over at one of the state's five official ...

Coffee withdrawal

Aug 14, 2014

Coffee: It leaves some people feeling fit and refreshed; in others, it makes their heart race. Scientists have developed several decaffeination processes to allow even people who react badly to caffeine to ...

Yelp CEO reviews his own business after 10 years

Aug 06, 2014

After Yelp posted the first quarterly profit in its history last week, the online business review site got panned on Wall Street. The company's stock plummeted 11 percent the day after the results came out, ...

Recommended for you

Study reveals state of crisis in Canadian foster care system

19 hours ago

A new study of foster care in Canada led by a researcher at Western University reveals a shrinking number of foster care providers are available across the country to care for a growing number of children with increasingly ...

Researchers prove the benefits of persimmons for diet

20 hours ago

Alba Mir and Ana Domingo, researchers from the Department of Analytical Chemistry of the University of Valencia, under the supervision of professors Miguel de la Guardia and Maria Luisa Cervera, from the same department, ...

Hand blenders used for cooking can emit persistent chemicals

20 hours ago

Eight out of twelve tested models of hand blenders are leaking chlorinated paraffins when used according to the suppliers' instructions. This is revealed in a report from Stockholm University where researchers analyzed a ...

User comments : 0