Ad targeting based on ISP tracking now in doubt

Sep 01, 2008 By ANICK JESDANUN , AP Internet Writer
Graphic explains how a device tracks internet users interest to target advertising

(AP) -- It sounded like a winning proposition - free money - for Internet access providers. By tracking their subscribers' personal Web surfing habits, they could help deliver ads targeted to the consumers' interests, and claim a share of the burgeoning online advertising market dominated by Internet search companies. But those efforts to sniff out consumers' interests are running into the ditch.



Content from The Associated Press expires 15 days after original publication date. For more information about The Associated Press, please visit www.ap.org .

Explore further: Hackers attack Saudi official websites: reports

add to favorites email to friend print save as pdf

Related Stories

BT shelves Phorm's Web usage monitoring for ads

Jul 07, 2009

(AP) -- British telecommunications provider BT PLC is indefinitely shelving plans to target online advertising to individual customers by using Web monitoring techniques that have drawn privacy complaints.

NebuAd closing doors after Internet privacy woes

May 20, 2009

(AP) -- NebuAd Inc., a company that sought to target ads to consumers based on their online behavior, is going out of business after facing scrutiny over whether its technology infringed on the privacy of Internet surfers.

Recommended for you

Review: Google music plan solid, serendipitous

May 23, 2013

Google's new music service offers a lot of eye candy to go with the tunes. The song selection of around 18 million tracks is comparable to popular services such as Spotify and Rhapsody, and a myriad of playlists ...

User comments : 0

More news stories

Yahoo, pay-TV operators among Hulu bidders

Online video site Hulu is again up for sale, with Yahoo and pay TV operators DirecTV and Time Warner Cable among the seven bidders, according to a person with direct knowledge of the matter.

Radiation leak at Japan lab; small impact expected

An atomic research lab in northern Japan has reported a radiation leak that may have affected about 50 people, though none were hospitalized and no impact was expected outside the facility, the lab's operator ...