Dell, Alienware bullish on PC entertainment

Mar 23, 2006
Michael Dell

Dell's acquisition of high-performance computer maker Alienware appears to be a signal that the PC isn't surrendering its turf to wireless handhelds.

Dell announced on Wednesday it was adding Miami-based Alienware to its fold in order to satisfy consumer demand for high-powered machines that can handle multimedia content and cutting-edge games.

"Alienware's products are an excellent complement to Dell's own line of high-performance computers designed for gaming, enthusiast and media content customers," said Dell Chairman Michael Dell, who added in a statement that Alienware "has tremendous brand appeal with consumers and creative business professionals."

Alienware Chief Executive Officer Nelson Gonzales said his company would realize the advantages of Dell's global supply chain and indicated that the PC would not be elbowed out of the consumer market despite a rapid trend toward smaller wireless broadband devices.

"Alienware and Dell have tremendous optimism in the future of the PC platform as the center of the digital home from an entertainment and digital content management perspective," he said in a message to his employees that was reported by PC World.

Terms of the transaction were not announced; however, Alienware will operate as a Dell subsidiary under its current management.

Copyright 2006 by United Press International

Explore further: US official: Auto safety agency under review

add to favorites email to friend print save as pdf

Related Stories

US official: Auto safety agency under review

10 hours ago

Transportation officials are reviewing the "safety culture" of the U.S. agency that oversees auto recalls, a senior Obama administration official said Friday. The National Highway Traffic Safety Administration has been criticized ...

Out-of-patience investors sell off Amazon

11 hours ago

Amazon has long acted like an ideal customer on its own website: a freewheeling big spender with no worries about balancing a checkbook. Investors confident in founder and CEO Jeff Bezos' invest-and-expand ...

Ebola.com domain sold for big payout

11 hours ago

The owners of the website Ebola.com have scored a big payday with the outbreak of the epidemic, selling the domain for more than $200,000 in cash and stock.

Recommended for you

Magic Leap moves beyond older lines of VR

16 hours ago

Two messages from Magic Leap: Most of us know that a world with dragons and unicorns, elves and fairies is just a better world. The other message: Technology can be mindboggingly awesome. When the two ...

Team infuses science into 'Minecraft' modification

17 hours ago

The 3-D world of the popular "Minecraft" video game just became more entertaining, perilous and educational, thanks to a comprehensive code modification kit, "Polycraft World," created by University of Texas at Dallas professors, ...

States ascend into the cloud

17 hours ago

Seven years ago, the state of Delaware started moving computer servers out of closets and from under workers' desks to create a consolidated data center and a virtual computing climate.

User comments : 0