Google in Israel: It's official

Feb 20, 2006
Google headquarters

Search engine giant Google formally announced the opening of an Israel branch at a news conference Monday.

According to local Google official Meir Brand, the company is committed to "focus on Israeli Web surfers, advertisers and Web site operators, and (help them to) interface with suitable services," the Hebrew news Web site Ynet reported.

Beyond that, however, little information about the company's plans was made available. "Google doesn't talk about its future plans. We mean to invest in our surfers, and a lot of surprises can be expected in the coming year. But over here we don't talk about products before they're launched. First launch, then talk," Israeli business newspaper TheMarker quoted Brand as saying.

TheMarker speculated that because the company has invested extensively in the new Israel office, including worker training and securing local contracts, "(Google's) doing a lot more here than creating a search engine in Hebrew."

Indeed, earlier reports seemed to point in this direction. The Israeli daily Haaretz reported at the end of January that co-founder Sergey Brin told the newspaper Google "(was) in the process of establishing a (research and development) center in Israel."

At the news conference, however, Google official Brand stuck to generalities.

"Israelis are chronic searchers. The search is the main use they make of Internet, while for Americans, the main use of Internet is e-mail. The Israeli surfer adopts technologies faster," TheMarker quoted Brand as saying.

He said this meant enormous potential for advertisers, and especially for small businesses, according to reports.

Copyright 2006 by United Press International

Explore further: Faradair team determined to make hybrid BEHA fly

add to favorites email to friend print save as pdf

Related Stories

AOL sells ICQ instant messaging to Russia's DST

Apr 28, 2010

AOL said Wednesday it has sold ICQ, the top instant messaging service in Russia, to Russian Internet company Digital Sky Technologies Limited (DST) for 187.5 million dollars.

Google to open R&D center in Israel

Feb 28, 2006

Internet search giant Google will open a research-and-development center in the northern Israeli city of Haifa -- its first R&D center in the Middle East, the company announced in a statement Tuesday.

Recommended for you

A green data center with an autonomous power supply

3 hours ago

A new data center in the United States is generating electricity for its servers entirely from renewable sources, converting biogas from a sewage treatment plant into electricity and water. Siemens implemented ...

After a data breach, it's consumers left holding the bag

3 hours ago

Shoppers have launched into the holiday buying season and retailers are looking forward to year-end sales that make up almost 20% of their annual receipts. But as you check out at a store or click "purchase" on your online shopping cart ...

Can we create an energy efficient Internet?

4 hours ago

With the number of Internet connected devices rapidly increasing, researchers from Melbourne are starting a new research program to reduce energy consumption of such devices.

Brain inspired data engineering

4 hours ago

What if next-generation ICT systems could be based on the brain's structure and its cognitive and adaptive processes? A groundbreaking paradigm of brain-inspired intelligent ICT architectures is being born.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.