Google in Israel: It's official

Feb 20, 2006
Google headquarters

Search engine giant Google formally announced the opening of an Israel branch at a news conference Monday.

According to local Google official Meir Brand, the company is committed to "focus on Israeli Web surfers, advertisers and Web site operators, and (help them to) interface with suitable services," the Hebrew news Web site Ynet reported.

Beyond that, however, little information about the company's plans was made available. "Google doesn't talk about its future plans. We mean to invest in our surfers, and a lot of surprises can be expected in the coming year. But over here we don't talk about products before they're launched. First launch, then talk," Israeli business newspaper TheMarker quoted Brand as saying.

TheMarker speculated that because the company has invested extensively in the new Israel office, including worker training and securing local contracts, "(Google's) doing a lot more here than creating a search engine in Hebrew."

Indeed, earlier reports seemed to point in this direction. The Israeli daily Haaretz reported at the end of January that co-founder Sergey Brin told the newspaper Google "(was) in the process of establishing a (research and development) center in Israel."

At the news conference, however, Google official Brand stuck to generalities.

"Israelis are chronic searchers. The search is the main use they make of Internet, while for Americans, the main use of Internet is e-mail. The Israeli surfer adopts technologies faster," TheMarker quoted Brand as saying.

He said this meant enormous potential for advertisers, and especially for small businesses, according to reports.

Copyright 2006 by United Press International

Explore further: Minimising drag to maximise results

add to favorites email to friend print save as pdf

Related Stories

AOL sells ICQ instant messaging to Russia's DST

Apr 28, 2010

AOL said Wednesday it has sold ICQ, the top instant messaging service in Russia, to Russian Internet company Digital Sky Technologies Limited (DST) for 187.5 million dollars.

Google to open R&D center in Israel

Feb 28, 2006

Internet search giant Google will open a research-and-development center in the northern Israeli city of Haifa -- its first R&D center in the Middle East, the company announced in a statement Tuesday.

Recommended for you

Social Security spent $300M on 'IT boondoggle'

9 hours ago

(AP)—Six years ago the Social Security Administration embarked on an aggressive plan to replace outdated computer systems overwhelmed by a growing flood of disability claims.

Cheaper wireless plans cut into AT&T 2Q profit

9 hours ago

(AP)—AT&T posted lower net income for the latest quarter due to cheaper cellphone plans it introduced as a response to aggressive pricing from smaller competitor T-Mobile US.

Facebook shares profit growth story

10 hours ago

Facebook on Wednesday reported that is quarterly profit more than doubled amid big gains in ad revenues and a jump in users.

Six charged in global e-ticket hacking scheme

10 hours ago

Criminal charges were filed Wednesday against six people in what authorities said was a global cyber-crime ring that created fraudulent e-tickets for major concerts and sporting events.

User comments : 0