Google in Israel: It's official

Feb 20, 2006
Google headquarters

Search engine giant Google formally announced the opening of an Israel branch at a news conference Monday.

According to local Google official Meir Brand, the company is committed to "focus on Israeli Web surfers, advertisers and Web site operators, and (help them to) interface with suitable services," the Hebrew news Web site Ynet reported.

Beyond that, however, little information about the company's plans was made available. "Google doesn't talk about its future plans. We mean to invest in our surfers, and a lot of surprises can be expected in the coming year. But over here we don't talk about products before they're launched. First launch, then talk," Israeli business newspaper TheMarker quoted Brand as saying.

TheMarker speculated that because the company has invested extensively in the new Israel office, including worker training and securing local contracts, "(Google's) doing a lot more here than creating a search engine in Hebrew."

Indeed, earlier reports seemed to point in this direction. The Israeli daily Haaretz reported at the end of January that co-founder Sergey Brin told the newspaper Google "(was) in the process of establishing a (research and development) center in Israel."

At the news conference, however, Google official Brand stuck to generalities.

"Israelis are chronic searchers. The search is the main use they make of Internet, while for Americans, the main use of Internet is e-mail. The Israeli surfer adopts technologies faster," TheMarker quoted Brand as saying.

He said this meant enormous potential for advertisers, and especially for small businesses, according to reports.

Copyright 2006 by United Press International

Explore further: Microsoft's expanding cloud platform shines brightly

add to favorites email to friend print save as pdf

Related Stories

AOL sells ICQ instant messaging to Russia's DST

Apr 28, 2010

AOL said Wednesday it has sold ICQ, the top instant messaging service in Russia, to Russian Internet company Digital Sky Technologies Limited (DST) for 187.5 million dollars.

Google to open R&D center in Israel

Feb 28, 2006

Internet search giant Google will open a research-and-development center in the northern Israeli city of Haifa -- its first R&D center in the Middle East, the company announced in a statement Tuesday.

Recommended for you

Hacker gets prison for cyberattack stealing $9.4M

10 minutes ago

An Estonian man who pleaded guilty to orchestrating a 2008 cyberattack on a credit card processing company that enabled hackers to steal $9.4 million has been sentenced to 11 years in prison by a federal judge in Atlanta.

Magic Leap moves beyond older lines of VR

56 minutes ago

Two messages from Magic Leap: Most of us know that a world with dragons and unicorns, elves and fairies is just a better world. The other message: Technology can be mindboggingly awesome. When the two ...

NBCUniversal settles with unpaid interns for $6.4M

1 hour ago

NBCUniversal will pay $6.4 million to settle a class action lawsuit brought by unpaid interns who worked on "Saturday Night Live" and other shows who claim they are owed wages, according to court documents.

Team infuses science into 'Minecraft' modification

2 hours ago

The 3-D world of the popular "Minecraft" video game just became more entertaining, perilous and educational, thanks to a comprehensive code modification kit, "Polycraft World," created by University of Texas at Dallas professors, ...

User comments : 0