LG launches new smartphone to counter rival Samsung

February 21, 2016
Visitors look at the new LG G5 model after its presentation on the eve of the official start of the Mobile World Congress in Bar
Visitors look at the new LG G5 model after its presentation on the eve of the official start of the Mobile World Congress in Barcelona on February 21, 2016

South Korea's handset maker LG on Sunday unveiled its first modular smartphone, the G5, in Barcelona in a bid to counter competition from its major rival Samsung.

The new premium model—made using different components that can be independently upgraded or replaced—comes with a removable battery and accessories such as and a sound system developed by Danish firm Bang & Olufsen.

LG is banking on its G5 to counter from fellow South Korean Samsung, the world's top handset maker that is due to unveil its own S7 smartphone on Sunday evening on the eve of the start of the Mobile World Congress, the top annual trade show for wireless devices.

The G5 will be launched at the same time on LG's main markets, CEO Juno Cho told reporters in Barcelona, without detailing exactly where and when.

"We think smartphones' best days are still ahead," said Juno Cho, despite slowing growing demand that saw rival Samsung's fourth quarter net profits drop and Apple's iPhone sales rise slower than ever in the same period.

Meanwhile LG's parent company LG Electronics' net profit halved last year on the back of a global economic slowdown and increased competition in the mobile sector.

Explore further: LG, Google strike patent-sharing deal

Related Stories

LG, Google strike patent-sharing deal

November 5, 2014

LG Electronics said Wednesday it had signed a long-term cross-licence deal with Google as the South Korean firm tries to expand its smartphone business.

LG aims to sell 40 million smartphones in 2013

February 25, 2013

LG Electronics on Monday set a global sales target of 40 million smartphones for 2013, as the South Korean firm seeks to expand its presence in a market dominated by bigger rivals such as Samsung.

LG Electronics 2Q net profit plunges, sales fall

July 27, 2011

(AP) -- LG Electronics, a top global manufacturer of mobile phones and flat-screen TVs, said second-quarter net profit plunged as sales declined and its mobile phone business remained in the red.

Recommended for you

Samsung to disable Note 7 phones in recall effort

December 9, 2016

Samsung announced Friday it would disable its Galaxy Note 7 smartphones in the US market to force remaining owners to stop using the devices, which were recalled for safety reasons.

Swiss unveil stratospheric solar plane

December 7, 2016

Just months after two Swiss pilots completed a historic round-the-world trip in a Sun-powered plane, another Swiss adventurer on Wednesday unveiled a solar plane aimed at reaching the stratosphere.

Solar panels repay their energy 'debt': study

December 6, 2016

The climate-friendly electricity generated by solar panels in the past 40 years has all but cancelled out the polluting energy used to produce them, a study said Tuesday.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.