Apple quietly working on virtual reality: report

January 29, 2016
Apple has a trove of patents related to technology that could be put to work in reality altering gearApple has a trove of patent
Apple has a trove of patents related to technology that could be put to work in reality altering gear

Apple has a team secretly working on virtual and augmented reality gear in a budding challenge to Facebook-owned Oculus Rift and Microsoft HoloLens, the Financial Times reported on Friday.

The teams ranks number in the hundreds, bolstered by talent hired away from companies working on altered-reality technology and buying startups in the fields, according to the Times.

Apple also has a trove of patents related to technology that could be put to work in reality-altering gear.

California-based Apple has not commented on reports it is exploring virtual reality, but chief executive Tim Cook voiced interest while answering a question during a call this week.

"I don't think it's a niche," Cook said of virtual reality in response to a question from an analyst.

"I think it is really cool and has some interesting applications."

Apple has been building headset prototypes for months, according to the Times.

Altered realities abounded at the Consumer Electronics Show gadget-fest in Las Vegas early this month, touching everything from sex and sports to sales and space exploration.

Virtual reality (VR) headsets immersed people in fictional worlds, while augmented reality (AR) eyewear overlaid digital data on the scenes around them.

Facebook-owned Oculus is taking pre-orders for its eagerly-anticipated Rift VR headsets at a price of $599. Rift was slated to begin shipping in March.

While video game players have been natural early targets for virtual reality, the technology is being put to use for education, medicine, sports, pornography and more.

Microsoft is expected to release its HoloLens augmented reality visors this year.

Unlike which immerses people in fictional worlds, makes information appear to float in the real world.

Explore further: Oculus to start taking virtual reality headset orders

Related Stories

Recommended for you

Microsoft teams with Bank of America on 'blockchain'

September 27, 2016

Microsoft and Bank of America Merrill Lynch on Tuesday announced they are working together to make financial transactions more efficient with blockchain technology—the foundation of bitcoin digital currency.

Hyperloop pushes dream of low-cost futuristic transport

September 23, 2016

Is it a plane, is it a train? No, say supporters of Hyperloop, a futuristic mode of transport floated by Silicon Valley billionaire Elon Musk that promises high-tech, high-speed and cheap travel over long distances.

First test of driverless minibus in Paris Saturday

September 24, 2016

The French capital's transport authority will on Saturday carry out its first test of a driverless minibus, in the hope that regular routes for the hi-tech vehicles will be up and running within two years.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.