Target buys Pittsburgh shopping technology firm
Target Corp. has acquired a Pittsburgh company that says its software platform brings "an Amazon-like shopping experience" to in-store customers.
Powered Analytics co-founder Collin Otis and a spokesman for Minneapolis, Minnesota-based Target confirmed the deal Wednesday. Terms were not disclosed.
Otis says the firm, founded in 2012, will remain headquartered in Pittsburgh.
Powered Analytics' Fabric product uses mobile technology, location data and machine learning to connect a retailer's app to the in-store shopping experience.
The system uses the store's layout and product locations to deliver customized recommendations and messaging to customers.
© 2014 The Associated Press. All rights reserved.
Citation:
Target buys Pittsburgh shopping technology firm (2014, November 13)
retrieved 24 April 2024
from https://phys.org/news/2014-11-pittsburgh-technology-firm.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no
part may be reproduced without the written permission. The content is provided for information purposes only.
