Sony wooing Japanese to PS4 with Dragon Quest

Sep 01, 2014 by Yuri Kageyama
Sony Computer Entertainment Japan and Asia (SCEJA) President Atsushi Morita reveals a "Light Pink/White" model of the PlayStation Vita during SCEJA press conference in Tokyo, Monday, Sept. 1, 2014. (AP Photo/Eugene Hoshiko)

Sony is trying to woo Japanese game fans to the PlayStation 4 home console that went on sale in November in the U.S. and Europe, but didn't arrive at stores here until February.

Atsushi Morita, who heads Sony Computer Entertainment's Japan operations, acknowledged Monday the momentum for the PlayStation 4 in Japan wasn't catching up with the West, although its cumulative global sales reached 10 million recently, the fastest pace for any .

The PS4 accounts for 78 percent of the home-console market in Japan, thrashing Microsoft Corp. of the U.S. and local competitor Nintendo Co., but Tokyo-based Sony Corp. won't give a regional breakdown of recent sales.

Microsoft's Xbox One is set to go on sale in Japan Thursday, also much later than its November sale in the U.S. and some parts of Europe.

Morita told reporters software games are in the works, mostly for early next year, including a revamped "Dragon Quest," a series that is extremely popular with Japanese. A "metal slime" PS4 model, a tribute to one of the game's characters, will also go on sale. Pricing and other details were not disclosed.

"We are determined to expand in this market," Morita said at a Tokyo hall, showing trailers of dozens of games spanning genres including sports, car racing and shooting.

Many powerful game franchises were born in Japan such as "Super Mario," ''Monster Hunter" and "Final Fantasy" so it's a tragic reversal to have the industry struggling here.

One reason: People around the world are increasingly turning to social networks, games played on smartphones and tablets, and other online entertainment.

Sony Computer Entertainment Japan and Asia (SCEJA) President Atsushi Morita holds a PS4 console during SCEJA press conference in Tokyo, Monday, Sept. 1, 2014. Morita acknowledged Monday the momentum for the PlayStation 4 in Japan wasn't catching up with the West, although its cumulative global sales reached 10 million recently, the fastest pace for any game console. (AP Photo/Eugene Hoshiko)

Game machines are clinging on by promising a more sophisticated experience, such as playing online with others and adding a movie-like narrative and visual quality to the interactive element of games.

"P.T.," a collaboration between star game designer Hideo Kojima and "Mimic" movie director Guillermo Del Toro, resembles a horror film, in which players solve a mystery by virtually walking through a spooky house where mass murders were committed.

To add to the fun, players can share video they take of themselves looking petrified playing the game. Kojima said some people were too frightened to finish the game.

Sony Computer Entertainment Japan and Asia (SCEJA) President Atsushi Morita holds a PS4 console during SCEJA press conference in Tokyo, Monday, Sept. 1, 2014. Morita acknowledged Monday the momentum for the PlayStation 4 in Japan wasn't catching up with the West, although its cumulative global sales reached 10 million recently, the fastest pace for any game console. (AP Photo/Eugene Hoshiko)

Another gadget Sony has in the works is Project Morpheus, a virtual-reality headset that delivers even more of an illusion of being somewhere else. Sony showed footage of a game where wearers can feel as though they are in the same room with a coquettish cartoon girl, wearing a miniskirt.

Steve Miller, Managing Director of Ubisoft Japan introduces its new games for PS4 and the PlayStation Vita during Sony Computer Entertainment Japan and Asia (SCEJA) press conference in Tokyo, Monday, Sept. 1, 2014. Sony is trying to woo Japanese game fans to the PlayStation 4 home console that went on sale in November in the U.S. and Europe, but didn't arrive at stores here until February. (AP Photo/Eugene Hoshiko)


Explore further: Sony founder nephew starts as head of PlayStation unit

3.5 /5 (2 votes)
add to favorites email to friend print save as pdf

Related Stories

PlayStation 4 won't sell in Japan until February

Sep 09, 2013

Sony's next-generation video game machine PlayStation 4 won't go on sale in Japan until next year, meaning that it won't be on time for the key year-end holiday or New Year's shopping season.

'Uncharted,' 'LittleBigPlanet' coming to PS4

Jun 10, 2014

Sony Corp. announced Monday that it's bringing new installments of the popular video-game franchises "Uncharted" and "LittleBigPlanet" to the PlayStation 4 as it celebrated the 6-month-old game console's ...

PlayStation 4 sales top six million

Mar 04, 2014

Sony on Tuesday announced it has sold more than six million PlayStation 4 consoles since the videogame system debuted in November.

Recommended for you

Samsung may launch first Tizen phone in India

14 hours ago

Samsung Electronics Co., which faces a slowdown in emerging market smartphone sales, will release its long-delayed Tizen-powered handset in India before the end of this year, a report said Monday.

Microsoft delays launch of Xbox in China

16 hours ago

Microsoft, which was due to launch the Xbox One in China on Tuesday, has said it will put back the "historic" event to later this year, slowing what was billed as the first game console to enter the market ...

User comments : 0