Mobile wallet rebrands as Softcard

Sep 03, 2014

US mobile payments firm Isis has officially changed its name to Softcard, completing the process of distancing itself from a militant Islamic group sometime known by the same acronym.

The company, which is backed by US wireless giants AT&T, Verizon and T-Mobile, announced in July it was dropping the name Isis, which may also be a reference to the militant group Islamic State of Iraq and Syria, also known as the Islamic State of Iraq and the Levant (ISIL).

"However coincidental, we have no desire to share a name with this group and our hearts go out to those affected by this violence," chief executive Michael Abbott said in a statement.

"Our search for a new name has been rooted in our founding vision: to use the power of the mobile phone to help consumers find a safer and better way to shop, pay and save. But we also wanted a name and visual identity that had the power, flexibility and simplicity to define our category."

The rebranding will be completed "in a few weeks," according to the website.

The service allows its customers to load card payment information to a smartphone, which can then be swiped at a merchant terminal.

Explore further: Isis mobile wallet abandons name to militant group

add to favorites email to friend print save as pdf

Related Stories

UN undertakes polio vaccination campaign in Iraq

Aug 18, 2014

The United Nations said Monday it was undertaking a mass polio vaccination campaign in Iraq, hoping to reach millions of children as the highly contagious virus crosses from Syria into neighboring countries.

US cyber-warriors battling Islamic State on Twitter

Aug 31, 2014

The United States has launched a social media offensive against the Islamic State and Al-Qaeda, setting out to win the war of ideas by ridiculing the militants with a mixture of blunt language and sarcasm.

Verizon reverses on $2 fee for one-time payments

Dec 30, 2011

(AP) -- After a customer backlash, Verizon Wireless on Friday dropped a plan to start charging $2 for every payment subscribers make over the phone or online with their credit or debit cards.

Recommended for you

Cutting congestion on the data network highway

Sep 12, 2014

Perhaps no other consumer-driven technology has made such incredible advances in such a relatively short space of time as the mobile phone. Today's smartphones are used to stream videos, access social media ...

T-Mobile to sell phones that call, text on Wi-Fi (Update)

Sep 10, 2014

T-Mobile will sell more than 100 smartphone models with a built-in feature that taps into Wi-Fi networks to make phone calls and send texts when customers can't connect to the wireless carrier's cellular network.

User comments : 0