Yahoo brushes up its e-commerce for small business

August 14, 2014
The Yahoo logo seen on a smartphone on September 12, 2013

Yahoo announced Thursday the relaunch of its e-commerce platform, which allows small businesses to easily set up online retailing.

The new Yahoo Stores system, said a company blog post, allows users to "turn your idea into a in less than two minutes."

Amit Kumar, head of Yahoo Small Business, said the new platform was "a completely reimagined, next-generation version" of a service Yahoo that began 16 years ago.

The company "took the best of everything we've learned from our million-plus customers over the past 16 years and applied it to Yahoo Stores to give a more powerful, streamlined and beautiful way to turn their ideas into a business," he said.

Kumar said the online store can be set up to take orders within minutes, including a secure payment processing system.

Customers can visit the Yahoo Stores site and select themes from a variety of templates to sell on websites and mobile devices, the company said.

The move can help Yahoo regain a foothold in online retailing in a market expected to grow to $304 billion this year, according to the research firm eMarketer.

The research firm said mobile commerce—or sales via mobile devices—will represent around 1.2 percent of online sales this year.

Explore further: Yahoo snaps up e-commerce app startup

Related Stories

Yahoo snaps up e-commerce app startup

July 31, 2013

Yahoo on Wednesday said it bought e-commerce platform start-up Lexity, racking up its 20th acquisition since Marissa Mayer became chief last year.

Recommended for you

Drone market to hit $10 billion by 2024: experts

October 3, 2015

The market for military drones is expected to almost double by 2024 to beyond $10 billion (8.9 billion euros), according to a report published Friday by specialist defence publication IHS Jane's Intelligence Review.

Radio frequency 'harvesting' tech unveiled in UK

September 30, 2015

An energy harvesting technology that its developers say will be able to turn ambient radio frequency waves into usable electricity to charge low power devices was unveiled in London on Wednesday.

Professors say US has fallen behind on offshore wind power

September 29, 2015

University of Delaware faculty from the College of Earth, Ocean, and Environment (CEOE), the College of Engineering and the Alfred Lerner School of Business and Economics say that the U.S. has fallen behind in offshore wind ...


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.