Yahoo brushes up its e-commerce for small business

Aug 14, 2014
The Yahoo logo seen on a smartphone on September 12, 2013

Yahoo announced Thursday the relaunch of its e-commerce platform, which allows small businesses to easily set up online retailing.

The new Yahoo Stores system, said a company blog post, allows users to "turn your idea into a in less than two minutes."

Amit Kumar, head of Yahoo Small Business, said the new platform was "a completely reimagined, next-generation version" of a service Yahoo that began 16 years ago.

The company "took the best of everything we've learned from our million-plus customers over the past 16 years and applied it to Yahoo Stores to give a more powerful, streamlined and beautiful way to turn their ideas into a business," he said.

Kumar said the online store can be set up to take orders within minutes, including a secure payment processing system.

Customers can visit the Yahoo Stores site and select themes from a variety of templates to sell on websites and mobile devices, the company said.

The move can help Yahoo regain a foothold in online retailing in a market expected to grow to $304 billion this year, according to the research firm eMarketer.

The research firm said mobile commerce—or sales via mobile devices—will represent around 1.2 percent of online sales this year.

Explore further: Yahoo, comScore to join on online ad measurement

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