Yahoo bolsters local search with Zofari app

Aug 12, 2014
A Yahoo! logo is shown on a screen during a keynote address by President and CEO Marissa Mayer on January 7, 2014 in Las Vegas, Nevada

Yahoo said Tuesday it was bolstering its local search capabilities by absorbing the team from the smartphone recommendation app Zofari.

"Zofari and Yahoo share a to make the world an easier place to explore for as many people as possible," California-based Yahoo said in an email.

"We're thrilled to welcome the team to Yahoo, where they will join our growing search organization and continue to build amazing discovery experiences."

Yahoo is not acquiring the company but is integrating the team from Zofari to improve local in the face of services from Google, Yelp and others.

A statement on the Zofari website said that "our team is joining Yahoo, where we will continue to build amazing discovery experiences at a scale we've only dreamed of" and that the Zofari app would still be available.

Zofari describes itself as a "Pandora for Places," in reference to the online radio group that creates customized music lists.

"Using your favorite restaurants, bars and neighborhoods, we create customized stations that show you the most similar places around you," according to the Zofari site

"Your stations will update whenever you change locations, revealing awesome hidden gems and making discovering new places as easy as exploring your hometown."

Explore further: Yahoo buying app and analytics company Flurry

add to favorites email to friend print save as pdf

Related Stories

Yahoo! buys iPhone app maker Alike

Feb 12, 2013

Yahoo! on Tuesday said it acquired the startup behind an iPhone application that lets people know if nearby venues are like places that suit their tastes.

Recommended for you

Redbox raising DVD rental rates by 25 percent

3 hours ago

Redbox is raising its DVD rental prices by 25 percent beginning next week in an effort to wring more revenue from the shrinking audience that still watches movies on the discs instead of Internet video services such as Netflix.

Does bad behavior really hurt business?

14 hours ago

Silicon Valley seems to have more than its share of companies behaving badly. Among up-and-comers in the tech world, privacy abuses and executive gaffes have become viral sensations. But is all that bad behavior ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.