Twitter unveils video ads

August 12, 2014
A photo taken on September 11, 2013 shows the logo of Twitter is displayed on a computer screen in London

Twitter on Tuesday unveiled a new advertising program that delivers "promoted videos" to the tweet stream of users of the popular messaging platform.

The new program adds to the source of for Twitter, which has struggled to convince investors it is on a path to profitability.

"By using Promoted Video, it's easy for brands to upload and distribute on Twitter, and to measure the reach and effectiveness of this content," product manager David Regan said in a blog post.

Regan said test launch came "after months of experiments and feedback from and brands."

Regan said that to make it easier for advertisers, Twitter will offer a "cost per view" model: "This means advertisers only get charged when a users starts playing the video," he said.

"Additionally, advertisers using Promoted Video have access to robust video analytics," such as how many people view the entire video, he said.

Twitter accounted for 0.5 percent of global digital ad revenues in 2013, according to research firm eMarketer, and expects to increase that to 0.8 percent this year, as digital ad spending grows to $140.15 billion.

Twitter said last month that the number of monthly active users of the platform has hit 271 million, up 24 percent when compared with the same period a year earlier.

Explore further: Twitter expands ad program to mobile users

Related Stories

Twitter expands ad program to mobile users

February 29, 2012

Twitter said Tuesday it was expanding its advertising program to mobile users, the latest bid by the short-messaging service to boost its money-making efforts.

Twitter buys mobile ad firm Tap Commerce

July 1, 2014

Twitter announced Monday that it has cut a deal to buy mobile ad firm Tap Commerce to bolster money-making tools at the popular one-to-many messaging service.

Recommended for you

Nevada researchers trying to turn roadside weed into biofuel

November 26, 2015

Three decades ago, a University of Nevada researcher who obtained one of the first U.S. Energy Department grants to study the potential to turn plants into biofuels became convinced that a roadside weed—curly top gumweed—was ...

Glider pilots aim for the stratosphere

November 20, 2015

Talk about serendipity. Einar Enevoldson was strolling past a scientist's office in 1991 when he noticed a freshly printed image tacked to the wall. He was thunderstruck; it showed faint particles in the sky that proved something ...


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.