People stick with favorites in sea of mobile apps

August 22, 2014
There may be a growing number of applications for smartphones, but people in the US tend to cling to the few they like and shun the rest, an industry tracker says

There may be a growing number of applications for smartphones, but people in the US tend to cling to the few they like and shun the rest, an industry tracker says.

Nearly two-thirds of US owners download no applications monthly, comScore said in its Mobile App Report.

Nearly half of all app—mini-programs—downloads were done by just seven percent of smartphone owners in any given month, according to the report that was released Thursday.

Fun, functional or hip apps for smartphones or tablets are seen by analysts as key to the popularity of the devices, and rivals such as Apple, Google and Microsoft work hard to get developers to tailor apps to devices powered by their software.

Apple's online App Store boasts billions of titles available for users of devices powered by the California company's software.

While more than half of US smartphone owners accessed applications on their gadgets daily, "a staggering" 42 percent of time was spent in just their favorite app, according to comScore.

"Americans have a difficult time living without their mobile devices, as evidenced by the vast majority of consumers using apps on their smartphones and tablets nearly every day," comScore said in the report.

However, nearly three of every four minutes spent using apps was in any of four preferred mini-programs.

Social networking, entertainment and messaging accounted for much of the time spent using in the United States, the report indicated.

Internet titans Facebook, Google, Apple, Yahoo, Amazon and eBay accounted for nine of the top-10 most used apps, according to the industry tracker.

Facebook is the top application in terms of audience size and share of time spent by smartphone users, comScore reported.

People using iPhones spend large shares of their "app time" on general news, radio, photos, , and weather, according to comScore.

Those opting for Android-powered devices devoted a greater share of their time to online search and email.

The annual income of a median iPhone app user was $85,000, compared to $61,000 made in a year by a median Android user, comScore reported.

Explore further: Yahoo! helps find smartphone 'apps'

Related Stories

Yahoo! helps find smartphone 'apps'

June 16, 2011

Yahoo! has begun helping people navigate the sea of applications available for Apple iPhones or mobile gadgets powered by Google-backed Android software.

Android smartphones gain more ground in US

August 30, 2011

Google's Android software strengthened its grip on the US smartphone market, powering nearly 42 percent of handsets as of July, industry tracker comScore reported on Tuesday.

Apple gains in US smartphone market

May 3, 2013

Industry tracker comScore on Friday reported that Apple gained ground in the US smartphone market, nibbling into the lead held by handsets powered by Google's Android software.

Amazon Appstore opens to BlackBerry users

June 18, 2014

Canadian smartphone maker BlackBerry announced Wednesday a deal with Amazon giving its users access to more than 240,000 software applications from the online retailer's Appstore.

Recommended for you

Sydney makes its mark with electronic paper traffic signs

July 28, 2015

Visionect, which is in the business of helping companies build electronic paper display products, announced that Sydney has launched e-paper traffic signs. The traffic signage integrates displays from US manufacturer E Ink ...

1 comment

Adjust slider to filter visible comments by rank

Display comments: newest first

PromotedApp
not rated yet Aug 23, 2014
PromotedApp - http://www.promotedapp.com
is changing the game of how apps should be discovered, sustained and shared. The mistake analysts are making, is they assume Apple and Google should be fully responsible for app discovery. This idea is false! Both of those platforms are meant for app storage and hosting, not discovery, meaning that is not what they do , or are meant to do. Google solved web discovery in web 1.0 by building a search engine that is universally un-biased and specifically structured to solve web discovery. Can you imagine the web with no Google?

So how should we help solve app discovery and make them more interesting and organized for everyone? This is what PromotedApp is doing, by providing the first
visual & search platform for "quality" curated apps, that can be seamlessly shared with friends all over the web through social media. Thats's the skinny!

Consumers will find quality and functional apps on PromotedApp, curate personal app boards that can be followed and to share with friends. App Developers can create app media boards with unique URL's to engage deeply with users for the long term through private messaging, social media and more.

You can learn more about how PromotedApp is helping organise the app ecosystem with quality apps that users need for business, work, daily living and play here:
http://linkd.in/1z6gCrx

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.