Foursquare unveils revamped app after split

August 6, 2014
The "all-new Foursquare" debuts as a personalized tool that learns about users' tastes and interests through their smartphone habits

The location-based social network Foursquare unveiled its new local search and recommendation service Wednesday after splitting off its app enabling friends to keep track of each other.

The "all-new Foursquare" debuts as a personalized tool that learns about users' tastes and interests through their smartphone habits.

"Our phones should learn about us—our tastes, our social connections, and our preferences," said a Foursquare blog post.

"If you love vintage clothing, it should tell you that there is a hidden gem nearby. If you're in a new city, it should tell you that your friend Katy highly recommends this hole-in-the-wall restaurant downtown. If you crave spicy food, it should advise which dishes you should order when you sit down for dinner."

The new app "frees you from having to read long, random reviews, wondering if those people share your tastes" and instead can "find things based on your tastes, the places you like, and the friends and experts you trust most."

Earlier this year, Foursquare said it was splitting into two separate apps, creating "Swarm" to allow users to more easily track and meet friends.

Fred Wilson of Union Square Ventures, a Foursquare investor, said on his blog that the split came out of a need for "two separate privacy models."

"While you probably want every Foursquare user to see your tips and recommendations, you definitely don't want them to all know where you are," he wrote.

Wilson said users were confused by the original Foursquare and that "Most Foursquare users don't want to check in" at a specific location.

Dennis Crowley of Foursquare speaks at a conference on April 29, 2013 in New York City

Greg Sterling at Opus Research said the new Foursquare may have advantages over services like Yelp and Google for local recommendations.

"Foursquare has taken all the data it has amassed over the past five years to generate individualized recommendations nearby or for other specific locations you select," Sterling said.

"When you open the new Foursquare there's considerable personalization going on in the background based on other variables such as those you follow, your check-in history and your movements in the world. Foursquare is creating a profile of your tastes based in part on where you go."

Foursquare, which claims some 50 million users worldwide and over six billion location "check-ins," created Swarm earlier this year for its who want to keep track of the location of friends.

"You can use Swarm to keep up and meet up with friends, and continue using Foursquare to discover great new places," the company said.

Explore further: Foursquare in deal to create TV series based on it

Related Stories

Foursquare in deal to create TV series based on it

December 2, 2010

(AP) -- Foursquare, a popular startup that lets people share their location with friends through a mobile app, is working with production company Endemol USA to create a television series.

Foursquare location service adds comment, photos

December 20, 2010

(AP) -- Foursquare, a popular location-sharing service for smart phones, is now letting you upload a photo of that tasty burger you're about to bite into. You can also let your friend know, through a comment on his recent ...

Foursquare tops six million members

January 24, 2011

Location-sharing service Foursquare on Monday announced that its ranks grew by 3,400 percent in the past year and that it now has more than six million registered users.

Foursquare tops 10 million members

June 21, 2011

Ranks of Foursquare users have continued to swell this year, with more than 10 million people sharing their locations with gadgets tapped into the service.

Recommended for you

Smart home heating and cooling

August 28, 2015

Smart temperature-control devices—such as thermostats that learn and adjust to pre-programmed temperatures—are poised to increase comfort and save energy in homes.

Smallest 3-D camera offers brain surgery innovation

August 28, 2015

To operate on the brain, doctors need to see fine details on a small scale. A tiny camera that could produce 3-D images from inside the brain would help surgeons see more intricacies of the tissue they are handling and lead ...

Team creates functional ultrathin solar cells

August 27, 2015

(Phys.org)—A team of researchers with Johannes Kepler University Linz in Austria has developed an ultrathin solar cell for use in lightweight and flexible applications. In their paper published in the journal Nature Materials, ...

Interactive tool lifts veil on the cost of nuclear energy

August 24, 2015

Despite the ever-changing landscape of energy economics, subject to the influence of new technologies and geopolitics, a new tool promises to root discussions about the cost of nuclear energy in hard evidence rather than ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.