Amazon readying an attack on Google's ad business

August 23, 2014
US online giant Amazon is preparing to take on Google in one of its core businesses, Internet advertising, the Wall Street Journal reports, citing sources familiar with the matter

US online giant Amazon is preparing to take on Google in one of its core businesses, Internet advertising, the Wall Street Journal said, citing sources familiar with the matter.

Amazon is developing its own program to target ads using the information it gathers about the preferences of its customers.

Tests of the new platform could start later this year, the business daily said.

Google is for now the uncontested top dog in online publicity, with around a 31.45 percent share of the this year, according to figures from research firm eMarketer.

The company earns around $50 billion a year from its advertising business, compared to the just $1 billion Amazon is expected to earn this year, the Wall Street Journal said on Friday.

From its beginnings as an , Amazon has enormously expanded its activities over the years. Among other businesses, the company has become a major seller of digital content, including ebooks, streamed video and online music, as well as of devices like smartphones and tablets.

It has also become a marketplace where third-party venders can sell products, taking advantage of Amazon's massive customer base.

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alfie_null
not rated yet Aug 23, 2014
Shop at Amazon, get targeted by marketeers. Great. I wonder if there is an opt-out, and how hard it is to invoke.

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