Verizon launches rewards program with tracking

Jul 21, 2014 by Peter Svensson

Verizon Wireless is launching a nationwide loyalty program this week for its 100-million-plus subscribers. There's a twist, though: To earn points for every dollar spent, subscribers must consent to have their movements tracked so the company can help target ads that match their interests.

Verizon is the first wireless carrier to roll out a comprehensive rewards program, and it's expecting big benefits. The program has already been offered for a few months in some states, helping explain Verizon's strong subscriber figures in the second quarter.

The company says Smart Rewards is designed as a loyalty program, but the company is also using it to encourage enrollment in Verizon Selects, a separate program that uses subscriber surfing and location data to better target Web ads they see.

Explore further: Verizon adds 1.4M long-term wireless plans in 2Q

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Verizon boosts FiOS uploads to match downloads

Jul 21, 2014

Verizon is boosting the upload speeds of nearly all its FiOS connections to match the download speeds, vastly shortening the time it takes for subscribers to send videos and back up their files online.

Recommended for you

Why the Sony hack isn't big news in Japan

5 hours ago

Japan's biggest newspaper, Yomiuri Shimbun, featured a story about Sony Corp. on its website Friday. It wasn't about hacking. It was about the company's struggling tablet business.

Off-world manufacturing is a go with space printer

9 hours ago

On Friday, the BBC reported on a NASA email exchange with a space station which involved astronauts on the International Space Station using their 3-D printer to make a wrench from instructions sent up in ...

Cadillac CT6 will get streaming video mirror

10 hours ago

Cadillac said Thursday it will add high resolution streaming video to the function of a rearview mirror, so that the driver's vision and safety can be enhanced. The technology will debut on the 2016 Cadillac ...

Sony faces 4th ex-employee lawsuit over hack

10 hours ago

A former director of technology for Sony Pictures Entertainment has sued the company over the data breach that resulted in the online posting of his private financial and personal information.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.