Verizon launches rewards program with tracking

July 21, 2014 by Peter Svensson

Verizon Wireless is launching a nationwide loyalty program this week for its 100-million-plus subscribers. There's a twist, though: To earn points for every dollar spent, subscribers must consent to have their movements tracked so the company can help target ads that match their interests.

Verizon is the first wireless carrier to roll out a comprehensive rewards program, and it's expecting big benefits. The program has already been offered for a few months in some states, helping explain Verizon's strong subscriber figures in the second quarter.

The company says Smart Rewards is designed as a loyalty program, but the company is also using it to encourage enrollment in Verizon Selects, a separate program that uses subscriber surfing and location data to better target Web ads they see.

Explore further: Verizon denies talk of bid with AT&T for Vodafone

Related Stories

Verizon boosts FiOS uploads to match downloads

July 21, 2014

Verizon is boosting the upload speeds of nearly all its FiOS connections to match the download speeds, vastly shortening the time it takes for subscribers to send videos and back up their files online.

Recommended for you

The ethics of robot love

November 25, 2015

There was to have been a conference in Malaysia last week called Love and Sex with Robots but it was cancelled. Malaysian police branded it "illegal" and "ridiculous". "There is nothing scientific about sex with robots," ...

Glider pilots aim for the stratosphere

November 20, 2015

Talk about serendipity. Einar Enevoldson was strolling past a scientist's office in 1991 when he noticed a freshly printed image tacked to the wall. He was thunderstruck; it showed faint particles in the sky that proved something ...


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.