Twitter buys mobile ad firm Tap Commerce

Jul 01, 2014
Twitter announced Monday that it has cut a deal to buy mobile ad firm Tap Commerce to bolster money-making tools at the popular one-to-many messaging service

Twitter announced Monday that it has cut a deal to buy mobile ad firm Tap Commerce to bolster money-making tools at the popular one-to-many messaging service.

San Francisco-based Twitter did not disclose how much it paid for Tap Commerce, which is located in New York City, but technology news website Recode.net reported the deal to be valued around $100 million.

Tap Commerce specializes in getting people to "re-engage" with applications installed, then ignored, on smartphones or .

"Advertisers spend aggressively to get new users, but re-activating existing or previous users can provide just as attractive a return on investment," Twitter said in a blog post about the Tap Commerce acquisition.

"Together with the Tap Commerce team, Twitter will be able to offer mobile app marketers more robust capabilities for app re-engagement, tools and managed service solutions for real-time programmatic buying, and better measurement capabilities."

Twitter maintained that working with Tap Commerce would result in the service offering mobile gadget users better and more relevant ads in applications on devices.

Explore further: Twitter developing e-commerce service

add to favorites email to friend print save as pdf

Related Stories

Twitter developing e-commerce service

Feb 01, 2014

Twitter is exploring ways to sell products directly from the 140-character missives the one-to-many text messaging service site is famous for, a technology news site has reported.

Twitter targets ads based on interests

Aug 30, 2012

Twitter on Thursday began letting advertisers target users with "promoted tweets" based on interests expressed at the globally popular one-to-many texting service.

Twitter adds photo sharing to direct messages

Dec 10, 2013

Updated mobile software rolled out Tuesday by Twitter lets smartphone users send pictures in direct, personal messages seen only by recipients instead of being shared publicly on the social network.

Twitter desktop website gets mobile look

Jan 14, 2014

Twitter revamped its desktop webpages Monday to better mirror the experience of visiting the popular one-to-many text messaging service on smartphones.

Recommended for you

When Facebook goes down it takes big chunks of the internet with it

Jan 30, 2015

Checking social networks is a morning ritual for many, and when that routine is disrupted – as it was recently when Facebook's servers went down – its absence can come as a surprise. But what also becomes apparent is that when the world's most popular social network is inaccessible, so t ...

Facebook adds 'tips' in potential Yelp challenge

Jan 29, 2015

Facebook on Thursday launched a new feature that automatically provides tips about places where members of the social network might be, potentially challenging review websites like Yelp.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.