New social network gives a penny for your thoughts

Jul 16, 2014 by Rob Lever
A new social network says its goal is sharing among its users—including some of the profits

A new social network says its goal is sharing among its users—including some of the profits.

Bubblews, which is launching a new platform Wednesday, aims to bring together people by giving a small slice of ad revenues to users for each time they post or share.

Founders Arvind Dixit and Jason Zuccari say bubblews.com will deliver advertising related to the content posted on the site—but contend that they are up front about this business model.

"We're a business so we will have to monetize this, but we are willing to compensate you for your social interactions," Dixit told AFP.

While other social networks promote themselves as a free place to mingle and share, they end up making money in "intrusive ways," such as tracking users' browsing histories, said Dixit.

Dixit and Zuccari said Bubblews will not "mine" data from users' browsing history through files known as "cookies." Instead, it will glean information from the postings themselves, which will have a minimum of 400 characters.

"Because people are writing at least 400 characters, through the posts we can understand their personality," Dixit said.

"Now each person becomes an identity, not a cookie, or something you spy on."

The name merges the word "bubble" to symbolize one's thinking and "news," the founders say.

The first version of Bubblews launched in 2012 in beta or test mode, and the founders say it drew tens of thousands of people posting and as many as 20 million visitors from around the world.

The company raised $3 million in venture capital and is launching a newly designed platform this week.

All posts on Bubblews are public, and anyone may follow a topic tagged with a plus sign.

This leads to more transparency and enables users without large groups of friends or followers to participate in conversations on topics ranging from the World Cup to world peace.

Bubblews, which is launching a new platform Wednesday, aims to bring together people by giving a small slice of ad revenues to users for each time they post or share

The site operates in English only, but other languages are in the works. Dixit and Zuccari said about half of those using the beta site are in the United States, with significant participation from Canada, Britain, India, the Philippines and Brazil.

'Pouring their hearts out'

While the site will offer payouts, users are unlikely to get rich. People may earn about one cent per and can cash out when they have $50 in credits.

"If people were only coming for the money people would ask for payment, and they're not doing that," Zuccari said. "People are really pouring their hearts out."

He added that many users are not merely interested in cashing in: "We have single mothers using Bubblews to purchase their children birthday gifts, college kids buying textbooks and volunteer groups sending supplies to third-world countries," he noted.

Founders Arvind Dixit and Jason Zuccari say bubblews.com will deliver advertising related to the content posted on the site—but contend that they are up front about this business model

A Harris survey of US Internet commissioned by the company found 62 percent of respondents are willing to try a new social media website.

Forty percent said they would try a new social media website if the content was relevant to them and one in four said they would do so if they were paid.

The site has won a fan in Silicon Valley analyst and blogger Rob Enderle, who says it is a good concept.

"I'd like to see this countertrend," Enderle told AFP. "If people who are now writing for free start gravitating toward sites that are paying them, that will change the model."

Explore further: Social pressure stops Facebook users recommending products on social media sites

add to favorites email to friend print save as pdf

Related Stories

Soccer interactions dwarf other events on Facebook

Jun 21, 2014

Through one week of the World Cup, Facebook has already seen more people having more interactions about the tournament on the social media site than it had for the Sochi Olympics, Super Bowl and Academy Awards ...

Recommended for you

Facebook dressed down over 'real names' policy

10 hours ago

Facebook says it temporarily restored hundreds of deleted profiles of self-described drag queens and others, but declined to change a policy requiring account holders to use their real names rather than drag names such as ...

Yelp to pay US fine for child privacy violation

17 hours ago

Online ratings operator Yelp agreed to pay $450,000 to settle US charges that it illegally collected data on children, in violation of privacy laws, officials said Wednesday.

A Closer Look: Your (online) life after death

Sep 16, 2014

Sure, you have a lot to do today—laundry, bills, dinner—but it's never too early to start planning for your digital afterlife, the fate of your numerous online accounts once you shed this mortal coil.

Web filter lifts block on gay sites

Sep 16, 2014

A popular online safe-search filter is ending its practice of blocking links to mainstream gay and lesbian advocacy groups for users hoping to avoid obscene sites.

User comments : 0