Secret app raises $25 mn, shifts focus

Jul 14, 2014

The fast-growing anonymous mobile app Secret said Monday it had raised $25 million in venture capital and would expand as a social network connecting Facebook friends.

A new feature announced by Secret—which up to now was an anonymous messaging board—allows users to log in with Facebook and share with friends without revealing their identities.

"Facebook Login has been our top requested feature, for good reason," the Secret team said in a blog post.

"Our community members want more friend content in their stream, beyond simply the contacts from their phone. Facebook Login gives any user the option to (completely anonymously) connect Secret to Facebook and populate your stream with Facebook friends."

The app for Android and Apple devices rolling out this week will allow this new way of connecting with Facebook friends, and the company sought to reassure its users—"yes it's anonymous, we don't even store your public name."

Another new feature called Collections will allow people to follow a particular topic.

This provides "the very best of Secret—the conversations about work, love, loss and even food that have traveled far and wide through Secret give you a sense of what people are really feeling."

Similar to Twitter, Secret users can subscribe to any topic "and automatically receive new secrets from that collection" in their stream.

Secret, which is just six months old, is one of a handful of popular mobile apps that allow people to share comments anonymously.

The second round of funding gives the company a market value of $100 million, according to the New York Times.

The funding comes from Index Ventures, Redpoint Ventures, Garry Tan and Alexis Ohanian, SV Angel, Fuel Capital, Ceyuan Ventures, and "several others that shall remain a secret," the blog post said.

Explore further: Facebook slings new photo/video messaging app

add to favorites email to friend print save as pdf

Related Stories

Facebook slings new photo/video messaging app

Jun 17, 2014

Facebook released Tuesday a new instant messaging app that enables users to send photos or video to selected friends who can only see them if they send an image back.

Is Facebook finally taking anonymity seriously?

May 06, 2014

Having some form of anonymity online offers many people a kind of freedom. Whether it's used for exposing corruption or just experimenting socially online it provides a way for the content (but not its author) ...

Recommended for you

Samsung delays Tizen smartphone sales launch

23 minutes ago

Samsung Electronics said Monday it would postpone the roll-out of its new smartphone based on Tizen, a home-grown operating system aimed at breaking away from Google's Android system.

Chinese portal Sohu reports $45 million loss

3 hours ago

(AP)—Sohu.com Inc., operator of a popular Chinese Internet portal, said Monday it lost $45 million in the latest quarter while revenue rose 18 percent to $400 million.

Sapphire talk enlivens guesswork over iPhone 6

14 hours ago

Sapphire screens for the next iPhone? Sapphire is second only to diamond in hardness scratch-proof properties, used in making LEDs, missiles sensors, and on screens for luxury-tier phones. Last year, the ...

User comments : 0