Facebook buys video ad firm LiveRail

Jul 02, 2014
Facebook announces a deal to buy online video advertising technology company LiveRail

Facebook on Wednesday announced a deal to buy online video advertising technology company LiveRail.

The companies did not disclose how much Facebook is paying for seven-year-old LiveRail.

"What LiveRail ultimately offers is a complete advertising solution for video publishers," Facebook vice president of ads product marketing Brian Boland said in a blog post.

"We believe that LiveRail, Facebook and the premium publishers it serves have an opportunity to make better and more relevant for the hundreds of millions of people who watch digital video every month."

LiveRail's roster of customers includes ABC, Dailymotion, A&E Networks, and Major League Baseball website MLB.com.

San Francisco-based LiveRail touts itself as the world's largest programmatic platform for effectively targeting video ads to online viewers.

The company has 170 employees and delivers more than seven billion video ads each month for hundreds of customers.

"Our goal at LiveRail has been to build the best technology in the world to help connect the advertising ecosystem," the company said in an online post.

Explore further: Facebook airs TV-style ads

add to favorites email to friend print save as pdf

Related Stories

Facebook airs TV-style ads

Mar 13, 2014

Facebook on Thursday began weaving video ads into people's news feeds at the leading online social network in a move to grab revenue from the lucrative television market.

AOL tunes into video ads with Adap.tv buy

Aug 08, 2013

US Internet pioneer AOL announced Wednesday that it is buying online video advertising platform Adap.tv in a $405 million deal spotlighting the lucrative potential of the market.

Zynga.com to show Facebook ads

Jun 22, 2012

(AP) — Zynga is starting to show ads from Facebook on Zynga.com, its stand-alone website that lets people play its online games away from Facebook.

Recommended for you

Scalping can raise ticket prices

1 hour ago

Scalping gets a bad rap. For years, artists and concert promoters have stigmatized ticket resale as a practice that unfairly hurts their own sales and forces fans to pay exorbitant prices for tickets to sold-out concerts. ...

Study shows role of media in sharing life events

Jul 24, 2014

To share is human. And the means to share personal news—good and bad—have exploded over the last decade, particularly social media and texting. But until now, all research about what is known as "social sharing," or the ...

User comments : 0