Facebook buys video ad firm LiveRail

July 2, 2014
Facebook announces a deal to buy online video advertising technology company LiveRail

Facebook on Wednesday announced a deal to buy online video advertising technology company LiveRail.

The companies did not disclose how much Facebook is paying for seven-year-old LiveRail.

"What LiveRail ultimately offers is a complete advertising solution for video publishers," Facebook vice president of ads product marketing Brian Boland said in a blog post.

"We believe that LiveRail, Facebook and the premium publishers it serves have an opportunity to make better and more relevant for the hundreds of millions of people who watch digital video every month."

LiveRail's roster of customers includes ABC, Dailymotion, A&E Networks, and Major League Baseball website MLB.com.

San Francisco-based LiveRail touts itself as the world's largest programmatic platform for effectively targeting video ads to online viewers.

The company has 170 employees and delivers more than seven billion video ads each month for hundreds of customers.

"Our goal at LiveRail has been to build the best technology in the world to help connect the advertising ecosystem," the company said in an online post.

Explore further: Zynga.com to show Facebook ads

Related Stories

Zynga.com to show Facebook ads

June 22, 2012

(AP) — Zynga is starting to show ads from Facebook on Zynga.com, its stand-alone website that lets people play its online games away from Facebook.

AOL tunes into video ads with Adap.tv buy

August 8, 2013

US Internet pioneer AOL announced Wednesday that it is buying online video advertising platform Adap.tv in a $405 million deal spotlighting the lucrative potential of the market.

Facebook airs TV-style ads

March 13, 2014

Facebook on Thursday began weaving video ads into people's news feeds at the leading online social network in a move to grab revenue from the lucrative television market.

Recommended for you

US ends bulk collection of phone data

November 30, 2015

The US government has halted its controversial program to collect vast troves of information from Americans' phone calls, a move prompted by the revelations of former intelligence analyst Edward Snowden.


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.