3D TV may be the victim of negative preconceptions

Jul 31, 2014

An academic from Newcastle University, UK, has led a lab-based research, involving 433 viewers of ages from 4 to 82 years, in which participants were asked to watch Toy Story in either 2D or 3D (S3D) and report on their viewing experience. The objective of the study was to investigate visual discomfort in relation to 3D display technologies, as well as to determine the impact of people's preconceptions on their experience of 3D TV. It's no secret that the format hasn't taken off in the way many had anticipated.

Research participants were asked to rate their according to a number of parameters and soon it emerged that those watching three-dimensional content had a significantly higher incidence of adverse effects than their 2D counterparts. The team suspected that this might partly reflect a 'nocebo effect' – 'an intrinsically harmless substance or procedure causing due to negative expectations'. To shed light on the matter, the team devised a harmless ploy; two-dimensional content was shown to a number of viewers expecting to watch a 3D movie, and results were then compared with those from the 2D group. The outcome corroborated the researchers' suspicions, confirming that, when it comes to 3D TV, some people approach it with a jaundiced eye.

This fascinating new study confirms watching S3D television can cause discomfort to a small number of viewers, but why this is so remains unclear. "When cinema was first introduced, people found that very disturbing, and yet nowadays we all watch it happily," says Jenny Read, one of the authors of this research. "There is a kind of circular effect - as the technology gets better, people will use it more." 

The future may be looking brighter for S3D TV.

Explore further: Dimenco no-glasses 3D TV offer goes live on Kickstarter

More information: "User experience while viewing stereoscopic 3D television," Jenny C.A. Read & Iwo Bohr, Ergonomics, 2014, 57 (8), www.tandfonline.com/doi/full/1… 00140139.2014.914581

add to favorites email to friend print save as pdf

Related Stories

Dimenco no-glasses 3D TV offer goes live on Kickstarter

May 02, 2014

Eindhoven, Netherlands-based Dimenco has launched a Kickstarter campaign for their glasses-free 3D TV, selling for under $1,250 via a Kickstarter campaign. The company has a manufacturing site in The Netherlands, ...

Viewer interface for TV layers Web content for context

Mar 08, 2014

(Phys.org) —In past years, the television was less fondly called the idiot box. Today the TV is more fondly being promoted as a potential informationalized box, signified by technology offered by a new ...

LG to introduce Google TV at CES 2012

Jan 06, 2012

LG Electronics will introduce its highly anticipated Google TV at the Consumer Electronics Show (CES) in Las Vegas. LG Smart TV with Google TV combines the familiarity of Google’s Android OS with ...

Recommended for you

Standalone wireless info display device an easy fit

Jan 25, 2015

A Latvian team has come up with a good-looking WiFi display device, connecting to the Internet using WiFi, which runs on a high-capacity built-in battery and tracks what's important to you. This is a standalone ...

Technology improves avalanche gear for backcountry skiers

Jan 25, 2015

As outdoor recreation companies increasingly cater to skiers and snowboarders who like to venture beyond the groomed slopes at ski resorts and tackle backcountry terrain, they've put a special emphasis on gear and equipment ...

Your future office desk may remind you, hey, to move it

Jan 23, 2015

Workers in all industries know by now that having a "desk" job might have its perks but frequent exercise is not one of them. Ample warnings from health experts have been headlined in the press reminding ...

Hands-on with Microsoft's hologram device

Jan 23, 2015

Microsoft didn't use skydivers or stunt cyclists to introduce what it hopes will be the next big leap in computing technology. Instead, with its new HoloLens headset, the company is offering real-world examples ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.