Ubisoft out to get smartphone users dancing

Jun 11, 2014
Dancers perform at Ubisoft's 'Just Dance 2015' at the annual E3 video game extravaganza in Los Angeles on June 10, 2014

French video game star Ubisoft wants smartphone users to get up and dance.

A test version of hit franchise "Just Dance" that can be played just about anywhere using smartphones as controllers should be released on a small scale for testing later this year.

If "Just Dance Now" resonates, it will eventually be released as a free application for smartphones powered by Apple or Google-backed Android operating systems.

"We've seen the casual games market evolve and a huge explosion on mobile," Just Dance executive producer Jason Altman said at an E3 video game extravaganza that continues here through Thursday.

"We think the opportunity is enormous."

Ubisoft introduced "Just Dance Now" during an E3 press briefing where dancers spread about a theater audience jumped to their feet to see who could best match moves set to a Lady Gaga song.

Smartphones act as controllers tracking how well players copy moves in game video streamed over the Internet to Web browsers in computers, tablets, or smart televisions.

During the briefing, the game was displayed on a huge theater screen.

Dancers perform Ubisoft's 'Just Dance 2015' at the annual E3 video game extravaganza in Los Angeles on June 10, 2014

Altman said the game has handled a simulation of 20,000 people taking part in one game, making it conceivable that an audience at a stadium concert could face off on footwork during a song if an artist put the technology in place for a show.

"This is a huge opportunity to bring 'Just Dance' out of the living room and into the world at large," Altman said.

Ubisoft wanted to see whether "Just Dance Now" catches on before figuring out how it will earn revenue from the game.

For fans of the leading franchise, a new premium installment is on its way for play on consoles.

Explore further: November release for new 'Far Cry' video game

add to favorites email to friend print save as pdf

Related Stories

ABBA dance videogame to hit in November

Sep 30, 2011

Ubisoft in November will release a dance videogame based on the music of ABBA, a Swedish band that rocketed to fame in the 1970s and became one of the most successful pop groups in history.

Millions take to floor in 'Just Dance' videogame

Jan 11, 2011

Ubisoft on Tuesday announced that it had sold more than five million copies of the latest version of a "Just Dance" video game tailored for play on Nintendo's motion-sensing Wii consoles.

Michael Jackson fantasies play out on Xbox - PS3

Apr 11, 2011

Michael Jackson fans will get to show off how well they sing and dance like the King of Pop in videogames crafted by Ubisoft for play on Microsoft Xbox 360 and Sony PlayStation 3 (PS3) consoles.

Google grabs Green Throttle video game talent

Mar 12, 2014

Google on Wednesday confirmed that video game gear gurus from startup Green Throttle have joined its team, fueling talk of plans for an Android-powered game system.

Recommended for you

Sheriffs want popular police-tracking app disabled

2 hours ago

Sheriffs are campaigning to pressure Google Inc. to turn off a feature on its Waze traffic software that warns drivers when police are nearby. They say one of the technology industry's most popular mobile ...

App improves the safety of blind pedestrians in cities

Jan 22, 2015

Siemens is developing a system that helps blind and visually impaired people walk safely through cities. In cooperation with the Technical University of Braunschweig and several partners, Siemens is working ...

Nadella: Microsoft aspires to get consumers 'loving Windows'

Jan 22, 2015

Microsoft upped its bid to capture the hearts and minds of technology consumers Wednesday with Windows 10, announcing everything from free upgrades for the majority of Windows users to support for nascent holographic dis ...

WhatsApp adds messaging from Web

Jan 21, 2015

The popular mobile messaging application WhatsApp, acquired by Facebook last year for nearly $22 billion, unveiled a new service Wednesday for sending messages from a Web browser.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.