T-Mobile offers customers 7-day trial on iPhone 5S

Jun 19, 2014
T-Mobile Chief Marketing Officer Mike Sievert talks about his company's new program that offers a free seven-day test drive of an Apple iPhone 5S at T-Mobile's Uncarrier 5.0 event, Wednesday, June 18, 2014, in Seattle. (AP Photo/Ted S. Warren)

T-Mobile says it has a new way to further transform the way people buy mobile phones.

It's offering people the ability to take home the latest iPhone 5S for a seven-day trial. That will let them see if they get good reception at their home and office.

The fourth-ranked says that industrywide, nearly half of all customers who have signed up for a wireless plan have wanted to leave their provider, and that one in 10 has quit within 30 days of making a switch. The free trial will give customers a chance to try before they buy at no cost.

The company said customers can sign up for a "test drive" online starting Monday, and they'll receive a phone in the mail a few days later.

T-Mobile CEO John Legere speaks at T-Mobile's Uncarrier 5.0 event, Wednesday, June 18, 2014, in Seattle. (AP Photo/Ted S. Warren)

T-Mobile CEO John Legere talks about his company's new program that offers a free seven-day test drive of an Apple iPhone 5S at T-Mobile's Uncarrier 5.0 event, Wednesday, June 18, 2014, in Seattle. (AP Photo/Ted S. Warren)

T-Mobile CEO John Legere speaks at T-Mobile's Uncarrier 5.0 event, Wednesday, June 18, 2014, in Seattle. (AP Photo/Ted S. Warren)


Explore further: Verizon offers discounts under installment plan

not rated yet
add to favorites email to friend print save as pdf

Related Stories

T-Mobile gains key customers for first time in years

Aug 08, 2013

The iPhone and new pricing plans helped T-Mobile gain customers under contract plans for the first time in at least two and a half years, a major boost for a wireless carrier often dismissed as an afterthought in a market ...

T-Mobile promotion to offer free phones

Jun 15, 2010

(AP) -- Wireless carrier T-Mobile plans to give free phones to customers who sign up for group calling plans at its retail stores on Saturday - just days before rival At&T will start selling Apple's latest iPhone.

Apple shares rise on China Mobile deal (Update)

Dec 23, 2013

Apple shares rose Monday after the company sealed a hard-won deal with China Mobile which will see the world's biggest wireless operator make the iPhone widely available to customers.

Recommended for you

Surveillance a part of everyday life

6 minutes ago

Details of casual conversations and a comprehensive store of 'deleted' information were just some of what Victoria University of Wellington students found during a project to uncover what records companies ...

European Central Bank hit by data theft

36 minutes ago

(AP)—The European Central Bank said Thursday that email addresses and other contact information have been stolen from a database that serves its public website, though it stressed that no internal systems or market-sensitive ...

Nokia profits rise after sale of handset division

52 minutes ago

(AP)—Telecommunications and wireless equipment maker Nokia Corp. saw its shares surge on Thursday after it reported higher profits and an improved earnings outlook in the wake of its sale to Microsoft of its troubled handset ...

Twitter admits to diversity problem in workforce

3 hours ago

(AP)—Twitter acknowledged Wednesday that it has been hiring too many white and Asian men to fill high-paying technology jobs, just like several other major companies in Silicon Valley.

User comments : 0