Soccer interactions dwarf other events on Facebook

Jun 21, 2014 by David Bauder
This June 16, 2014 file photo shows Brazil's Neymar smiling as he holds out his arms during a training session at the Arena Castelao in Fortaleza, Brazil. Through one week of the World Cup, Facebook has already seen more people having more interactions about the tournament on the social media site than it had for the Sochi Olympics, Super Bowl and Academy Awards combined. A photo posted by Pitbull, who performed at the opening ceremonies, has received more than 1.2 million interactions, as has a photo posted by Brazilian soccer star Neymar, Facebook said. (AP Photo/Andre Penner)

Through one week of the World Cup, Facebook has already seen more people having more interactions about the tournament on the social media site than it had for the Sochi Olympics, Super Bowl and Academy Awards combined.

A total of 141 million people have commented about, "liked" or shared posts on Facebook about the World Cup, the company said Friday. There have been 459 million different interactions on it.

Much of the action is international: 85 percent of the people talking about the World Cup on Facebook are from outside of the United States. There are 1.28 billion people on Facebook worldwide, 80 percent of them living outside the U.S.

"We always see a large level of conversation on Facebook around big sporting events," said Justin Osofsky, the company's vice president of global operations and partnerships. "But what we're witnessing around the World Cup has been extraordinary."

By contrast, the Super Bowl engaged some 50 million people on Facebook, the Sochi games 45 million people and the Oscars 11.3 million people, the social media site said.

Facebook has targeted the World Cup as part of its effort to become a site with more real-time conversation and news distribution around big events, functions where many people think of Twitter first. Facebook is promoting World Cup-related hashtags and has a special World Cup-related section that collects celebrity-related posts.

A photo posted by Pitbull, who performed at the opening ceremonies, has received more than 1.2 million interactions, as has a photo posted by Brazilian soccer star Neymar, Facebook said.

Facebook is also working with other media outlets to increase its exposure. One of the most prominent is Univision, the broadcaster with the Spanish-language rights to telecast the World Cup in the United States, which is featuring details about Facebook postings on its telecast. For CNN International, Facebook is constantly measuring what topics surrounding the World Cup are getting the most attention.

"In a fundamental sense, we're just getting started," Osofsky said.

Explore further: Facebook, Twitter brace for World Cup fever

1 /5 (2 votes)
add to favorites email to friend print save as pdf

Related Stories

Facebook, Twitter brace for World Cup fever

Jun 10, 2014

This year's World Cup will play out on Twitter, Facebook, Instagram and messaging apps like WhatsApp just as it progresses in stadiums from Sao Paulo to Rio De Janeiro.

FA Cup to go live on Facebook

Aug 17, 2011

Non-league sides Ascot United and Wembley FC will create a small slice of footballing history on Friday when their FA Cup preliminary round tie is screened live on Facebook, it was confirmed Wednesday.

NBC, Facebook enter content deal

Jan 16, 2014

NBC and Facebook will be sharing content on the upcoming Winter Olympics, both hoping to boost interest on what promises to be a big event for social media.

Facebook launches page for journalists

Apr 06, 2011

Facebook has launched a media resource page to help journalists use the social network as a reporting tool and better connect with their audience.

Recommended for you

Say Ello to the new privacy debate on social media

Sep 29, 2014

Ello is new social networking space on the web that is receiving a lot of attention of late – so much that it's caused a few problems with the website out of action from time to time. ...

Post-Snowden, iPhone 6 encryption fans safety debate

Sep 28, 2014

Encryption technology in the iPhone 6 has taken root in a scales-of-justice debate between privacy supporters and public safety officials. Apple is using a more advanced encryption technology.

User comments : 3

Adjust slider to filter visible comments by rank

Display comments: newest first

BSD
5 / 5 (1) Jun 21, 2014
Who gives a shit. This isn't science.
Sinister1812
not rated yet Jun 21, 2014
That's because the rest of what's usually on there is boring.
Drogo Brasilia
not rated yet Jun 21, 2014
Hi ,

Thanks for the post about World Cup. Just a tip about those who don't live in countries that stream world cup online. You can use UnoTelly to remove the geoblock and stream World Cup 2014 in your country free https://worldcup.unotelly.com