Pie in the sky: Russian chain delivers pizza by drone

Jun 24, 2014
Russian fast food chain Dodo Pizza claims to have taken a slice out of the competition by becoming the first to offer pizza delivery by drone

A Russian fast food chain claims to have taken a slice out of the competition by becoming the first to offer pizza delivery by drone.

Dodo Pizza in the northern Russian city of Syktyvkar posted a video online over the weekend showing the first airdrops of pizzas to customers and promised the service was not just a one-time PR stunt.

"We already sold six pizzas in one and a half hours using a , it is a real business model," manager Ilya Farafonov told AFP.

"You should see the faces of people when their arrives from the sky, it's like magic," he added.

In the video, a pizza agent in an orange vest dispatched to a local park is shown taking orders from a gaggle of hungry students. Moments later, a tiny copter hones into view and lowers a pizza to the customers on a piece of extending rope.

"People didn't want to order pizza before, but now they do," said Farafonov.

The fast hopes to expand delivery by drone to 18 other Russian cities, flying pizzas to beaches and university campuses.

The only snag in the new delivery method is that the destination and route of each drone flight has to be carefully planned and preapproved by authorities, Farafonov said.

This video is not supported by your browser at this time.

Although other chains, such as Domino's in the UK and a company in India, have previously attempted to deliver pizza by drone, Farafonov said these had never developed into "real delivery."

Retail giant Amazon announced last year it was looking into delivering its packages by drone and several companies already use the unmanned aircraft to distribute their products.

Explore further: Domino's introduces a 'Siri' to take mobile orders

add to favorites email to friend print save as pdf

Related Stories

Domino's introduces a 'Siri' to take mobile orders

Jun 16, 2014

The Domino's pizza delivery chain on Monday plans to introduce a function on its mobile app that lets customers place orders by speaking with a computer-generated voice named "Dom," part of an ongoing to take business away ...

Amazon's Bezos outlines grocery, drone plans

Apr 10, 2014

CEO Jeff Bezos' annual letter to shareholders offers a glimpse into Amazon's internal workings and what it is aiming for in the future, including expanded same-day grocery delivery and drone delivery.

German firm testing drones to deliver goods

Dec 09, 2013

Germany's express delivery and mail company Deutsche Post DHL is testing a drone that could be used to deliver urgently needed goods to hard-to-reach places.

Recommended for you

Google to test cars without a driver

Sep 16, 2014

Google plans to begin testing its new prototype of a self-driving car - which, unlike earlier models, doesn't require a back-up driver - at NASA's Ames Research Center, just a few miles from the tech company's ...

Self-driving cars now need a permit in California

Sep 16, 2014

Computer-driven cars have been testing their skills on California roads for more than four years—but until now, the Department of Motor Vehicles wasn't sure just how many were rolling around.

User comments : 2

Adjust slider to filter visible comments by rank

Display comments: newest first

holoman
not rated yet Jun 24, 2014
I will take an all meat lover, large !

COCO
not rated yet Jun 25, 2014
send a fleet to the new oligarch and see if that may calm the mad clown down - he may just be hungry
otero
Jun 25, 2014
This comment has been removed by a moderator.