New push to get girls into computer sciences

Jun 19, 2014 by Martha Mendoza

Google has given The Associated Press an early look at how it's trying to change the gender disparity in its own workforce, and in the pipeline of potential workers, by launching a campaign Thursday called "Made with Code."

A website features female role-model techies who write software to design cool fabrics or choreograph dances. There are simple, fun lessons aimed at girls and a directory of coding programs for girls. The search giant is also offering $50 million in grants, and it's partnering with Girls Who Code, a nonprofit launched in 2012 that runs summer coding institutes for girls.

Less than one percent of high school girls think of computer science as part of their future, even though it's one of the fastest-growing fields in the U.S. today.

Explore further: Barbie could dampen a young girl's career dreams

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alfie_null
4 / 5 (2) Jun 19, 2014
Why does this inspire a certain cynicism?

How well do various minorities fare in Google's workforce? What's the age distribution in their personnel? How many graduates from non-ivy-league schools? Google demonstrably shows bias - if they want to make the world a more fair place, they could best start at home.

Finally, how important is it to Google to have women see it in a favorable light?
hurricane25
5 / 5 (1) Jun 19, 2014
Why focus just on woman? Why not on people that can achieve be they man or woman?

I FIND such mindsets kind of sexist against men.
sirchick
5 / 5 (2) Jun 20, 2014
Considering girls statistically do better in nearly all subjects it surprises me this is still more important than trying to get guys to catch up to girls.
otero
Jun 20, 2014
This comment has been removed by a moderator.
otero
Jun 20, 2014
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otero
Jun 20, 2014
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Captain Stumpy
not rated yet Jun 21, 2014
If you need a pink keyboard and Barbie doll for raising of interest about it, then no educational program will help you to become a successful programmer anyway
@Zephir
so what you are saying is that women are biologically inferior to men because they like pink and barbie?
My DAUGHTER is graduating as an electrical engineer next spring and has sold software that she programmed all by her pink lonesome to NASA and SpaceX... so your hypothesis is invalid and, much like your crackpot DAFT pseudoscience, completely lacking in empirical data
the technical name for people who think little boys and girls are the same is childless
3 girls and all of them getting a degree in science: Biology and Nursing, Psychology, Electrical Engineering and Robotics

the sexes ARE different, but EQUAL. Your portrayal is sexist and prejudiced due to your cultural background and lack of education. Maybe you should try getting out in the real world sometime?

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