Facebook buys Finland's Pryte to boost Web reach

June 3, 2014
Facebook agreed to buy the Finnish-based tech startup Pryte, which enables smartphone users to purchase mobile data on demand, the companies announced

Facebook agreed Tuesday to buy the Finnish-based tech startup Pryte, which enables smartphone users to purchase mobile data on demand, the companies announced.

The move could help Facebook further its goal of bringing the Internet to more people around the globe, allowing them to avoid costly monthly data plans and instead buy "bite-sized, app-specific" data packages.

Terms of the deal were not disclosed.

Facebook said the deal would help its efforts to bring the Web to underserved populations though its Internet.org initiative.

"The Pryte team will be an exciting addition to Facebook," the California-based social network giant said in an email.

"Their deep industry experience working with aligns closely with the initiatives we pursue with Internet.org, to partner with operators to bring affordable Internet access to the next five billion people, in a profitable way."

Pryte, in a blog post, said being part of Facebook would help its goal of establishing new ways for people to use the mobile Internet.

"Since we launched Pryte we have worked to reimagine the way works in an app-driven world, by enabling partnerships between app and content providers, and mobile operators," the statement said.

"Now, we're joining Facebook, whose mission to connect the world by partnering with operators to bring people online in a profitable way aligns closely with our team's goals."

Pryte said the tie-up would "make an even greater impact by advancing the work we are doing in collaboration with Facebook's great team, working to further Internet.org's goal of making affordable internet access available to everyone in the world."

According to Pryte's website, its service helps both users and mobile operators by allowing people to pay only for data they need for specific applications.

"Many mobile operators are struggling to find their role in the new app-driven mobile ecosystem," the website says.

"Pryte helps by enabling their customers to buy mobile data the same way they buy their apps—through a single click on their device, combined with bite-sized app-specific data packages."

Explore further: Facebook smartphone chats pushed to Messenger app

Related Stories

Facebook buys fitness app Moves

April 24, 2014

Facebook has bought the fitness app Moves, which helps users monitor daily physical activity and their calorie counts on a smartphone.

Facebook says 'simple' app used by 100 million

July 22, 2013

US social network giant Facebook said Monday it has surpassed 100 million users a month using an application designed for "simple" mobile phones widely used in developing nations.

Reports: Facebook looks to buy solar drone company (Update)

March 4, 2014

Facebook is in talks to buy Titan Aerospace, a maker of solar-powered drones, to step up its efforts to provide Internet access to remote parts of the world, according to reports from technology blog Techcrunch and financial ...

Recommended for you

Microsoft aims at Apple with high-end PCs, 3D software

October 26, 2016

Microsoft launched a new consumer offensive Wednesday, unveiling a high-end computer that challenges the Apple iMac along with an updated Windows operating system that showcases three-dimensional content and "mixed reality."

Making it easier to collaborate on code

October 26, 2016

Git is an open-source system with a polarizing reputation among programmers. It's a powerful tool to help developers track changes to code, but many view it as prohibitively difficult to use.

Dutch unveil giant vacuum to clean outside air

October 25, 2016

Dutch inventors Tuesday unveiled what they called the world's first giant outside air vacuum cleaner—a large purifying system intended to filter out toxic tiny particles from the atmosphere surrounding the machine.


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.