Facebook buys Finland's Pryte to boost Web reach

Jun 03, 2014
Facebook agreed to buy the Finnish-based tech startup Pryte, which enables smartphone users to purchase mobile data on demand, the companies announced

Facebook agreed Tuesday to buy the Finnish-based tech startup Pryte, which enables smartphone users to purchase mobile data on demand, the companies announced.

The move could help Facebook further its goal of bringing the Internet to more people around the globe, allowing them to avoid costly monthly data plans and instead buy "bite-sized, app-specific" data packages.

Terms of the deal were not disclosed.

Facebook said the deal would help its efforts to bring the Web to underserved populations though its Internet.org initiative.

"The Pryte team will be an exciting addition to Facebook," the California-based social network giant said in an email.

"Their deep industry experience working with aligns closely with the initiatives we pursue with Internet.org, to partner with operators to bring affordable Internet access to the next five billion people, in a profitable way."

Pryte, in a blog post, said being part of Facebook would help its goal of establishing new ways for people to use the mobile Internet.

"Since we launched Pryte we have worked to reimagine the way works in an app-driven world, by enabling partnerships between app and content providers, and mobile operators," the statement said.

"Now, we're joining Facebook, whose mission to connect the world by partnering with operators to bring people online in a profitable way aligns closely with our team's goals."

Pryte said the tie-up would "make an even greater impact by advancing the work we are doing in collaboration with Facebook's great team, working to further Internet.org's goal of making affordable internet access available to everyone in the world."

According to Pryte's website, its service helps both users and mobile operators by allowing people to pay only for data they need for specific applications.

"Many mobile operators are struggling to find their role in the new app-driven mobile ecosystem," the website says.

"Pryte helps by enabling their customers to buy mobile data the same way they buy their apps—through a single click on their device, combined with bite-sized app-specific data packages."

Explore further: Facebook smartphone chats pushed to Messenger app

add to favorites email to friend print save as pdf

Related Stories

Facebook buys fitness app Moves

Apr 24, 2014

Facebook has bought the fitness app Moves, which helps users monitor daily physical activity and their calorie counts on a smartphone.

Facebook says 'simple' app used by 100 million

Jul 22, 2013

US social network giant Facebook said Monday it has surpassed 100 million users a month using an application designed for "simple" mobile phones widely used in developing nations.

Recommended for you

Study: Social media users shy away from opinions

Aug 26, 2014

People on Facebook and Twitter say they are less likely to share their opinions on hot-button issues, even when they are offline, according to a surprising new survey by the Pew Research Center.

US warns shops to watch for customer data hacking

Aug 23, 2014

The US Department of Homeland Security on Friday warned businesses to watch for hackers targeting customer data with malicious computer code like that used against retail giant Target.

Fitbit to Schumer: We don't sell personal data

Aug 22, 2014

The maker of a popular line of wearable fitness-tracking devices says it has never sold personal data to advertisers, contrary to concerns raised by U.S. Sen. Charles Schumer.

Should you be worried about paid editors on Wikipedia?

Aug 22, 2014

Whether you trust it or ignore it, Wikipedia is one of the most popular websites in the world and accessed by millions of people every day. So would you trust it any more (or even less) if you knew people ...

How much do we really know about privacy on Facebook?

Aug 22, 2014

The recent furore about the Facebook Messenger app has unearthed an interesting question: how far are we willing to allow our privacy to be pushed for our social connections? In the case of the Facebook ...

Philippines makes arrests in online extortion ring

Aug 22, 2014

Philippine police have arrested eight suspected members of an online syndicate accused of blackmailing more than 1,000 Hong Kong and Singapore residents after luring them into exposing themselves in front of webcam, an official ...

User comments : 0