Personal sports camera GoPro to hit stock market

May 20, 2014
A skier carrying a GoPro camera on his helmet is pictured at Val Thorens, in the French Alps, during the ski station's opening week-end, on November 24, 2013

The company behind GoPro cameras used to capture sports action from players' perspectives filed to raise $100 million in a public stock offering.

Silicon Valley-based GoPro didn't disclose how it planned to price shares, but it did reveal on Monday that it is already profitable, making a of $60.6 million on nearly a billion dollars in revenue last year.

GoPro said in a filing with the US Securities and Exchange Commission that profit slowed to $11 million on $235.7 million in revenue in the first three quarters of this year.

"GoPro is transforming the way consumers capture, manage, share and enjoy meaningful life experiences," the said in the SEC filing.

"We do this by enabling people to capture compelling, immersive photo and video content of themselves participating in their favorite activities."

GoPro cameras have become common among people involved in extreme sports and routine athletic outings, and have even been used by emergency or disaster workers.

The company said in the filing that video shared by users has resulted in "virally" driving awareness of and demand for the small cameras.

The GoPro Hero 3 with intergrated WiFi is displayed at the 2013 International CES at the Las Vegas Convention Center in Nevada, on January 9, 2013

"What began as an idea to help athletes document themselves engaged in their sport has become a widely adopted solution for people to document themselves engaged in their interests, whatever they may be," GoPro said in the filing.

The company that started as Woodman Labs became GoPro in 2004, and has its headquarters in the Northern California city of San Mateo.

It plans to list on the NASDAQ and trade under the symbol 'GPRO.'

GoPro did not specify how it planned to use money raised in the of stock other than to say it will be used to run the company and repay debt.

GoPro cameras are sold in more than 100 countries. They were the top selling camcorder in the United States last year, according to NPD Group figures cited in the filing.

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