Facebook giving smartphone app an ear for music

May 21, 2014
Facebook on Wednesday said its mobile application will be getting an ear for music, as well as for film or television show sound tracks

Facebook on Wednesday said its mobile application will be getting an ear for music, as well as for film or television show sound tracks.

A feature being added in coming weeks to Facebook in the US on smartphones or tablets powered by Apple or Android software is intended to recognize songs, shows or movies based on listening, according to product manager Aryeh Selekman.

"When writing a status update – if you choose to turn the feature on – you'll have the option to use your phone's microphone to identify what song is playing or what show or movie is on TV," Selekman said in a blog post

Once activated, the audio feature searches for titles of songs, shows or films matching verses, lines or sound tracks and then lets people add the information to Facebook posts, according to Selekman.

Music shared in a post using the technique will include the option of Facebook friends getting 30-second previews of songs.

Information added to posts about recognized TV shows will include which episode was being watched "so you can avoid spoilers," Selekman said

Publicis Group alliance

Facebook also said it had sealed a partnership with French advertising and public relations giant Publicis Group emphasizing image and video marketing at the leading social network and its smartphone imagery-sharing service Instagram.

"Our work with Publicis will center on bringing clients closer to our products, and creating new planning and measurement tools to make buying easier, more efficient, and ultimately prove out ROI," Facebook global agency director Patrick Harris said in an email response to an AFP inquiry.

Facebook-owned photo sharing service Instagram in March landed its first deal with a major ad agency.

The leading social network wouldn't disclose financial aspects of the alliance with Omnicom, but online reports indicated it could be worth as much as $100 million in ads from clients the agency represents.

Facebook has maintained that Instagram's advertising strategy will involve displaying a limited number of high-quality images or videos from brands that already have a strong presence at Instagram.

Instagram in November began displaying ads as Facebook moved to start making money from the smartphone photo sharing service it bought in a billion-dollar deal in early 2012.

Instagram's opening roster of advertisers included Adidas, Lexus, PayPal, Burberry and Ben & Jerry's ice cream.

California-based Facebook is carefully adding magazine-quality photo ads to Instagram as it hopes to bring in revenue from the service without alienating users.

Explore further: Instagram signs deal with major ad agency

add to favorites email to friend print save as pdf

Related Stories

Instagram starts showing ads

Nov 02, 2013

Instagram began displaying ads, as Facebook moved to start making money from the smartphone photo sharing service it bought in a billion-dollar deal last year.

Instagram to share data with Facebook

Dec 17, 2012

Smartphone photo sharing service Instagram on Monday refined its privacy policy to clear the way for sharing data with Facebook, which bought the company earlier this year.

Instagram to start showing advertisements

Oct 04, 2013

Instagram, the mobile photo-sharing app owned by Facebook Inc., says it will start showing "occasional" photo and video advertisements in the coming months.

Recommended for you

Digital dilemma: How will US respond to Sony hack?

Dec 18, 2014

The detective work blaming North Korea for the Sony hacker break-in appears so far to be largely circumstantial, The Associated Press has learned. The dramatic conclusion of a Korean role is based on subtle ...

UN General Assembly OKs digital privacy resolution

Dec 18, 2014

The U.N. General Assembly has approved a resolution demanding better digital privacy protections for people around the world, another response to Edward Snowden's revelations about U.S. government spying.

Online privacy to remain thorny issue: survey

Dec 18, 2014

Online privacy will remain a thorny issue over the next decade, without a widely accepted system that balances user rights and personal data collection, a survey of experts showed Thursday.

Spain: Google News vanishes amid 'Google Tax' spat

Dec 16, 2014

Google on Tuesday followed through with a pledge to shut down Google News in Spain in reaction to a Spanish law requiring news publishers to receive payment for content even if they are willing to give it away.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.