Retailers get creative with Pinterest

Apr 25, 2014 by Mae Anderson

Target, Nordstrom and other big chains are literally pinning their hopes of attracting shoppers on social media.

Retailers increasingly are using Pinterest, a social media site that allows users to create collections of photos, articles, recipes, videos and other images that are called "pins," to draw business to their own sites.

Popular items on Pinterest are being prominently displayed in Nordstrom stores. Target is creating exclusive party-planning collections with top Pinterest users, or "pinners." And Caribou created a coffee blend that was inspired by the coffee chain's Pinterest fans.

The interest in Pinterest comes as retailers increasingly realize the power of sites to steer business their way. They've found while smartphone-toting Americans are spending time opining and posting photos online, they can be encouraged to spend money, too.

Explore further: Pinterest pinning ads to digital bulletin board

4 /5 (1 vote)
add to favorites email to friend print save as pdf

Related Stories

Pinterest moves to conquer French

Jun 11, 2013

Pinterest said Tuesday it was launching a new "localized" version of the bulletin-board style social media site for French users.

Pinterest launches location-based pins

Nov 21, 2013

Pinterest, the online pinboard for sharing everything from wedding china ideas to travel inspiration, is now letting users add location to their pins.

Recommended for you

YouTube goes online for second Music Awards

Nov 20, 2014

The YouTube Music Awards are undergoing an overhaul for their second edition next year, scrapping a star-studded gala and instead looking at videos' online buzz.

China Premier calls for greater role in shaping Web

Nov 20, 2014

Chinese Premier Li Keqiang Thursday demanded a greater role for Beijing in shaping the global Internet, calling for "order" online as he failed to address his government's censorship of content it deems politically ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.