Google to shield students from digital ads

Apr 30, 2014

Google will no longer try to sell ads based on personal information collected about students using a suite of products tailored for schools.

The changes announced Wednesday revise some of the policies governing Google's "Apps for Education" products.

Among other things, Google Inc. says it will no longer scan texts of Gmails sent through Apps for Education for clues about students' interests. The scanning would give the company a better idea about what kinds of ads to show them.

Google is also removing an option that allowed to show Gmail ads when students were using Apps for Education. The Mountain View, Calif., company had been automatically blocking the ads unless administrator changed the controls.

More than 30 million students, teachers and administrators use the Apps for Education suite.

Explore further: Cybercrime now 'number one' threat: Europol chief

Related Stories

Microsoft embraces a Google service for a change

May 14, 2013

Microsoft's disdain for Google doesn't extend to all of its rival's products. In a rare bit of cooperation, Microsoft's Outlook.com is giving users of its free email service the option of logging into Google Chat to exchange ...

Recommended for you

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.