Facebook buys fitness app Moves

Apr 24, 2014
Apps are arranged on the display of a smartphone in Berlin, Germany on February 20, 2014

Facebook has bought the fitness app Moves, which helps users monitor daily physical activity and their calorie counts on a smartphone.

The two-year-old Finnish startup ProtoGeo, which developed the app, said Thursday it had been acquired by the US social networking giant, and that key members of its team would be moving to the Facebook headquarters in Menlo Park, California.

Both companies said Moves would continue as a standalone application, rather than be integrated into the Facebook framework.

Moves assured users that "there are no plans to change that or commingle data with Facebook."

"The Moves team has built an incredible tool for the millions of people who want to better understand their daily fitness activity, and we're looking forward to the continuing to gain momentum," Facebook said in a statement.

Facebook executives told analysts in a conference call Wednesday that they were focused on building up their "ecosystem" of apps as a way to bring more to the company and, eventually, find more avenues for revenue via advertising or other means.

The company made two large acquisitions earlier this year, spending $19 billion for the instant messaging service WhatsApp and $2 billion for a company, Oculus.

No financial details of the Moves deal were given.

Explore further: Starbucks: Computer outage disrupts sales in US, Canada

Related Stories

Recommended for you

How smart are the mobile shoppers who use smartphones?

Apr 24, 2015

In the age of the smart phone, how smart are the mobile shoppers who use these almost ubiquitous devices? A study from South Korea published in the International Journal of Mobile Communications hopes to answer that questi ...

India's Infosys gives muted earnings, stock falls

Apr 24, 2015

Indian software giant Infosys Technologies saw its shares dip nearly seven percent Friday after it reported a single digit rise in yearly revenues and also missed quarterly profit estimates.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.