Spotify slashes prices for US college students

Mar 25, 2014

Spotify is wooing U.S. college students with a $5-a-month premium music deal, half off the regular rate.

It hopes to entice a generation of music lovers that is more likely to stream music than buy CDs to pay for better features and .

The $5 monthly service announced Tuesday applies to students of post-secondary institutions eligible for federal aid programs, including two-year colleges and vocational schools. The price reverts to normal after graduation.

Jeff Levick, Spotify's chief marketing and revenue officer, says a similar program in Britain has increased the number of paying Spotify customers over the last year.

He says Spotify is focused on people aged 18-24 because they make up the largest group of users and grew up streaming rather than paying for song downloads.

Explore further: Researchers aim to safeguard privacy on social networks

Related Stories

Spotify snaps up The Echo Nest

Mar 06, 2014

Music streaming service Spotify announced Thursday it had acquired The Echo Nest, a company behind technology to suggest songs to listeners.

Spotify slaps limits on free music service

Apr 14, 2011

Swedish music streaming service Spotify said on Thursday it would cut back on its free version, slashing the amount of times a track can be played and the total amount of music users can listen to.

Spotify launches syncing with Apple's iPod

May 04, 2011

Swedish music streaming service Spotify on Wednesday launched an application enabling users to synchronise playlists and songs purchased through its service with Apple's iPod, a clear challenge to Apple's ...

Recommended for you

The brave new world of big data retention

36 minutes ago

With the Senate passing the Federal Government's data retention bill last week, there has been a great deal of discussion of "metadata", what it is and whether the government ought to have access to it. ...

Researchers aim to safeguard privacy on social networks

22 hours ago

At the end of 2014, Facebook reported 1.39 billion monthly active users. In the meantime, 500 million tweets were sent each day on Twitter. Indeed, social networks have come to dominate aspects of our lives. ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.