Spotify slashes prices for US college students

Mar 25, 2014

Spotify is wooing U.S. college students with a $5-a-month premium music deal, half off the regular rate.

It hopes to entice a generation of music lovers that is more likely to stream music than buy CDs to pay for better features and .

The $5 monthly service announced Tuesday applies to students of post-secondary institutions eligible for federal aid programs, including two-year colleges and vocational schools. The price reverts to normal after graduation.

Jeff Levick, Spotify's chief marketing and revenue officer, says a similar program in Britain has increased the number of paying Spotify customers over the last year.

He says Spotify is focused on people aged 18-24 because they make up the largest group of users and grew up streaming rather than paying for song downloads.

Explore further: Spotify snaps up The Echo Nest

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Spotify snaps up The Echo Nest

Mar 06, 2014

Music streaming service Spotify announced Thursday it had acquired The Echo Nest, a company behind technology to suggest songs to listeners.

Spotify slaps limits on free music service

Apr 14, 2011

Swedish music streaming service Spotify said on Thursday it would cut back on its free version, slashing the amount of times a track can be played and the total amount of music users can listen to.

Spotify launches syncing with Apple's iPod

May 04, 2011

Swedish music streaming service Spotify on Wednesday launched an application enabling users to synchronise playlists and songs purchased through its service with Apple's iPod, a clear challenge to Apple's ...

Recommended for you

New tool makes online personal data more transparent

Aug 18, 2014

The web can be an opaque black box: it leverages our personal information without our knowledge or control. When, for instance, a user sees an ad about depression online, she may not realize that she is seeing it because ...

User comments : 0