Roku gets into streaming-stick fight with Google

Mar 04, 2014

Roku is getting into an Internet video-streaming stick fight with Google's Chromecast.

Like the similarly shaped Chromecast, Roku's thumb-sized device plugs into the HDMI port of a television and feeds Internet video through a Wi-Fi connection.

The Roku device, announced Tuesday, sells for $50 compared with $35 for the Chromecast. The low price and Google brand cachet have made Chromecast popular since its release last summer. Google hasn't divulged Chromecast sales, but it's the second-most popular electronics item on Amazon.com.

Some of Chromecast's sales may have come at the expense of Roku's set-top boxes for showing Internet video. The latest box, the Roku 3, sells for $99.

Roku Inc. says it has sold more than 8 million video-streaming devices since its first box hit the market nearly six years ago.

Explore further: Review: Chromecast streams media at a nice price

4 /5 (1 vote)
add to favorites email to friend print save as pdf

Related Stories

Review: Chromecast streams media at a nice price

Jul 31, 2013

A new device from Google makes it easy to stream video from several popular services to a high-definition TV. Chromecast is tiny enough to dangle from a keychain when not in use, but it packs a big punch ...

Roku TV will stream video without set-top box (Update)

Jan 06, 2014

Roku Inc. is launching a line of TVs that play video from services like Netflix without requiring a set-top box. While similar to smart TVs on the market already, the company's Internet streaming platform ...

News Corp buys stake in Web video player Roku

Jul 26, 2012

(AP) — News Corp. is taking a stake in Internet video streaming set-top box maker Roku Inc. and putting one of its senior executives on Roku's board of directors as it seeks a greater role in distributing video over ...

Recommended for you

Lenovo's smart glasses prototype has battery at neck

13 hours ago

China's PC giant Lenovo last week offered a peek at its Google Glass-competing smart glass prototype, further details of which are to be announced in October. Lenovo's glasses prototype is not an extreme ...

Sapphire talk enlivens guesswork over iPhone 6

Jul 27, 2014

Sapphire screens for the next iPhone? Sapphire is second only to diamond in hardness scratch-proof properties, used in making LEDs, missiles sensors, and on screens for luxury-tier phones. Last year, the ...

Startup offers elderly an Internet key to family links

Jul 27, 2014

Two grandmothers mystified by computer tablets have inspired a French-Romanian startup to develop an application and service to help the elderly stay in touch with their relatives through the Internet.

User comments : 0