Pinterest pinning ads to digital bulletin board

Mar 24, 2014
A woman looks at a Pinterest page on March 13, 2012

Pinterest on Monday said it will soon start pinning ads to its popular online bulletin boards.

Advertising in the form of "promoted pins" will begin appearing on Pinterest pages in the coming months, the California startup said in reply to an AFP inquiry.

Pinterest began testing promoted pins late last year and is "encouraged" by what it has so far seen, a company spokeswoman said.

Facebook and Twitter both bring in money from ads in the form of posts "promoted" to prominent positions in streams of updates at the social networks.

Pinterest late last year raised $225 million in new capital that it planned to use to expand to 10 more countries.

The funding round valued the company at $3.8 billion, according to a Pinterest statement to AFP.

Co-founder and chief executive Ben Silbermann said the new funding will help Pinterest's expansion.

Pinterest has become one of the Internet's hottest young websites, particularly among women, by giving people virtual bulletin boards that they can decorate with pictures showcasing interests in anything from food to sports, to fashion or travel.

The company has not disclosed the number of users, and vary widely from 30 million to 70 million.

Explore further: When Facebook goes down it takes big chunks of the internet with it

add to favorites email to friend print save as pdf

Related Stories

Pinterest gets fresh capital, plans expansion

Oct 24, 2013

Pinterest, the fast-growing US bulletin board style social media site, said Thursday it has raised $225 million in new capital and will use it to expand to 10 more countries by year's end.

Pinterest moves to conquer French

Jun 11, 2013

Pinterest said Tuesday it was launching a new "localized" version of the bulletin-board style social media site for French users.

Pinterest launches location-based pins

Nov 21, 2013

Pinterest, the online pinboard for sharing everything from wedding china ideas to travel inspiration, is now letting users add location to their pins.

Pinterest introducing 'secret boards'

Nov 08, 2012

Pinterest on Thursday began letting users create "secret boards" that can only be seen by invitation at the hot online bulletin board service.

Recommended for you

When Facebook goes down it takes big chunks of the internet with it

Jan 30, 2015

Checking social networks is a morning ritual for many, and when that routine is disrupted – as it was recently when Facebook's servers went down – its absence can come as a surprise. But what also becomes apparent is that when the world's most popular social network is inaccessible, so t ...

Facebook adds 'tips' in potential Yelp challenge

Jan 29, 2015

Facebook on Thursday launched a new feature that automatically provides tips about places where members of the social network might be, potentially challenging review websites like Yelp.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.