Facebook airs TV-style ads

Mar 13, 2014
Facebook began weaving video ads into people's news feeds at the leading online social network in a move to grab revenue from the lucrative television market

Facebook on Thursday began weaving video ads into people's news feeds at the leading online social network in a move to grab revenue from the lucrative television market.

Premium Video Ads that Facebook began testing at the end of last year are being gradually integrated into accounts of its more than 1.2 billion members, product marketing manager Susan Buckner said in an online post.

"Brands now have another way of engaging people on Facebook with compelling video experiences," Buckner said.

"We'll roll out Premium Video Ads slowly and monitor how people interact with them."

The 15-second play automatically when they pop-up in news feeds and are designed for advertisers who want to reach large audiences with sight, sound and motion, according to Facebook.

Facebook did not disclose rates, but online reports indicated daily spots aimed at wide numbers of members at prime times could cost as much as $2.5 million a day.

"Premium Video Ads are bought and measured in a way that's similar to how advertisers already buy and measure ads on TV," Buckner said.

Facebook has teamed with a company called Ace Metrix to measure such creative components of ads as watchability, meaningfulness and "emotional resonance."

Facebook said it is working with a small set of advertisers at the start to develop high-quality campaigns.

New video ads should begin appearing in Facebook members' news feeds on desktop computers and mobile devices over the course of the next few months, according to Buckner.

Explore further: Facebook tests ads in outside mobile apps

add to favorites email to friend print save as pdf

Related Stories

Zynga.com to show Facebook ads

Jun 22, 2012

(AP) — Zynga is starting to show ads from Facebook on Zynga.com, its stand-alone website that lets people play its online games away from Facebook.

Facebook testing video advertisements (Update 2)

Dec 17, 2013

Investors are giving a thumbs-up to the idea of Facebook making hundreds of millions in new revenue from video advertisements, but some users argue that the social network is already too cluttered and has become more about ...

Recommended for you

UN moves to strengthen digital privacy (Update)

Nov 25, 2014

The United Nations on Tuesday adopted a resolution on protecting digital privacy that for the first time urged governments to offer redress to citizens targeted by mass surveillance.

Spotify turns up volume as losses fall

Nov 25, 2014

The world's biggest music streaming service, Spotify, announced Tuesday its revenue grew by 74 percent in 2013 while net losses shrank by one third, in a year of spectacular expansion.

Virtual money and user's identity

Nov 25, 2014

Bitcoin is the new money: minted and exchanged on the Internet. Faster and cheaper than a bank, the service is attracting attention from all over the world. But a big question remains: are the transactions ...

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

Caliban
not rated yet Mar 13, 2014
Nice.

Sweet, sweet $$$$$$$ --without the messy, risky, expensive and unpleasant business of having to provide the content which enables those ad sales.

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.