E-Trade's talking baby goes bye-bye

March 21, 2014 by Mae Anderson

The E-Trade baby will finally stop talking.

In the investor site's new ad, the baby—who looks like a harmless, adorable tot but talks like a character out of "The Wolf of Wall Street"—is upstaged by a cat named Beanie that sings. The tot quits in disgust at the end of the ad.

E-Trade began its "talking baby" campaign in 2008 during the Super Bowl, at a time when online investing was relatively rare. But six years later, online investing is common.

There's no word on what E-Trade's next will be.

Explore further: Social media gaining value as component of super bowl advertising

Related Stories

Super Bowl advertisers go after 'second screens'

February 1, 2012

(AP) -- Call it the "second-screen" Super Bowl. About two-thirds of smartphone and tablet owners use their gadgets to do things like text or post on Twitter while watching TV, according to research firm Nielsen. So, for ...

Group wants Fisher-Price iPad bouncy seat recall

December 10, 2013

Ahh, the first year of a baby's life—the milestones, wonder and joy. They learn to sit up, crawl and some walk. But how about playtime in their bouncy seat with an iPad and some cool apps?

Recommended for you

Netherlands bank customers can get vocal on payments

August 1, 2015

Are some people fed up with remembering and using passwords and PINs to make it though the day? Those who have had enough would prefer to do without them. For mobile tasks that involve banking, though, it is obvious that ...

Power grid forecasting tool reduces costly errors

July 30, 2015

Accurately forecasting future electricity needs is tricky, with sudden weather changes and other variables impacting projections minute by minute. Errors can have grave repercussions, from blackouts to high market costs. ...

Microsoft describes hard-to-mimic authentication gesture

August 1, 2015

Photos. Messages. Bank account codes. And so much more—sit on a person's mobile device, and the question is, how to secure them without having to depend on lengthy password codes of letters and numbers. Vendors promoting ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.