E-Trade's talking baby goes bye-bye

March 21, 2014 by Mae Anderson

The E-Trade baby will finally stop talking.

In the investor site's new ad, the baby—who looks like a harmless, adorable tot but talks like a character out of "The Wolf of Wall Street"—is upstaged by a cat named Beanie that sings. The tot quits in disgust at the end of the ad.

E-Trade began its "talking baby" campaign in 2008 during the Super Bowl, at a time when online investing was relatively rare. But six years later, online investing is common.

There's no word on what E-Trade's next will be.

Explore further: Social media gaining value as component of super bowl advertising

Related Stories

Super Bowl advertisers go after 'second screens'

February 1, 2012

(AP) -- Call it the "second-screen" Super Bowl. About two-thirds of smartphone and tablet owners use their gadgets to do things like text or post on Twitter while watching TV, according to research firm Nielsen. So, for ...

Group wants Fisher-Price iPad bouncy seat recall

December 10, 2013

Ahh, the first year of a baby's life—the milestones, wonder and joy. They learn to sit up, crawl and some walk. But how about playtime in their bouncy seat with an iPad and some cool apps?

Recommended for you


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.