E-Trade's talking baby goes bye-bye

Mar 21, 2014 by Mae Anderson

The E-Trade baby will finally stop talking.

In the investor site's new ad, the baby—who looks like a harmless, adorable tot but talks like a character out of "The Wolf of Wall Street"—is upstaged by a cat named Beanie that sings. The tot quits in disgust at the end of the ad.

E-Trade began its "talking baby" campaign in 2008 during the Super Bowl, at a time when online investing was relatively rare. But six years later, online investing is common.

There's no word on what E-Trade's next will be.

Explore further: Winners and losers of the demise of the big Comcast deal

Related Stories

Group wants Fisher-Price iPad bouncy seat recall

Dec 10, 2013

Ahh, the first year of a baby's life—the milestones, wonder and joy. They learn to sit up, crawl and some walk. But how about playtime in their bouncy seat with an iPad and some cool apps?

Super Bowl advertisers go after 'second screens'

Feb 01, 2012

(AP) -- Call it the "second-screen" Super Bowl. About two-thirds of smartphone and tablet owners use their gadgets to do things like text or post on Twitter while watching TV, according to research firm Nielsen. ...

Mother-daughter team preaches the gospel of HIV prevention

Dec 24, 2013

(HealthDay)—Fortunata Kasege was just 22 years old and several months pregnant when she and her husband came to the United States from Tanzania in 1997. She was hoping to earn a college degree in journalism before returning ...

Recommended for you

How smart are the mobile shoppers who use smartphones?

18 hours ago

In the age of the smart phone, how smart are the mobile shoppers who use these almost ubiquitous devices? A study from South Korea published in the International Journal of Mobile Communications hopes to answer that questi ...

India's Infosys gives muted earnings, stock falls

19 hours ago

Indian software giant Infosys Technologies saw its shares dip nearly seven percent Friday after it reported a single digit rise in yearly revenues and also missed quarterly profit estimates.

Apple wins patent appeal in China

22 hours ago

Apple has won an appeal in China over patent rights to voice recognition software such as the iPhone's "Siri", with a court overruling an earlier decision that had gone against the US technology giant.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.