South America's first Apple store opens in Rio

Feb 16, 2014
The first Apple Store in Brazil in the shopping Village Mall in Barra da Tijuca, Rio de Janeiro, Brazil, on February 13, 2014

Some 1,700 impatient shoppers lined up for hours Saturday for the grand opening of Apple's store in Rio de Janeiro—the first official outpost in South America.

First in line was Thiago Cuba, 31, who said he was looking forward to shopping at the glistening new computer store in a tony section of Rio—even though he was experiencing sticker shock.

The price of Apple prices in Brazil "continue to be very high," but gradually are coming down, Cuba told the O Globo newspaper.

"There are some (Apple products) here that are close to what they would cost in dollars," said Cuba, as he prepared to shell out hard-earned reales for a new printer, headphones, and some cell phone cases.

"I expect that the prices will fall," he said, adding that "the quality of the products is worth it."

Part of the reason the products are so expensive here is the high import taxes in Brazil. An iPad Air that costs $499 in the United States, goes for more than $700 in Brazil.

Apple officials said they were delighted finally to tap the enormous pent-up demand of customers in this huge country with its burgeoning population of consumers.

The first Apple Store in Brazil in the shopping Village Mall in Barra da Tijuca, Rio de Janeiro, Brazil, on February 13, 2014

Robust economic growth over the past decade has allowed more than 40 million people to exit poverty and join the ranks of the middle class.

"We are very excited about the first of what we hope will be many stores in Brazil," said Steve Cano, Apple's , speaking to the Valor business newspaper.

Brazil—South America's most populous country— is the world's seventh-largest economy and Latin America's biggest.

There are just 26 million smartphones in a population of some 200 people, making the market ripe for growth.

Explore further: Silicon Valley shuttle drivers vote to unionize

add to favorites email to friend print save as pdf

Related Stories

eBay launches Brazil fashion app

Sep 18, 2013

US online distributor eBay on Wednesday said it had launched a Portuguese-language version of its Moda fashion app in Brazil as the company aims to tap into Latin America´s largest economy.

Court rules Apple, local firm can use iPhone in Brazil

Sep 25, 2013

A court has ruled that Apple can use the trademark iPhone in Brazil, ending the exclusive rights Brazilian firm Gradiente had been given by INPI, the Latin American nation's intellectual property office.

Apple faces competitive hurdle in Brazil market

Jul 10, 2013

On a recent vacation to Orlando, Fla., from his home in Brazil, Tulio Avellar made sure to stop by such world famous tourist destinations as Walt Disney World and Universal Studios.

iPad makes it to Brazil, at eye-watering prices

Dec 03, 2010

Apple's iPad went on sale in Brazil from Friday, with customers lining up at stores to get their hands on the tablet computer whose entry into Latin America's biggest market faced pricing and other challenges.

Taiwan's Hon Hai buys new factory site in Brazil

Nov 16, 2012

Taiwanese technology giant Hon Hai said Friday it has acquired a piece of land in Brazil for $12.6 million as part of its plans to expand its operation in the South American country.

Recommended for you

Japan's NTT to buy German data centre operator

20 hours ago

Japanese telecom giant NTT Communications is looking to acquire German data centre operator e-shelter, as it seeks to cash in on growing demand in Europe, a newspaper reported Saturday.

Google hits back at rivals with futuristic HQ plan

Feb 27, 2015

Google unveiled plans Friday for a new campus headquarters integrating wildlife and sweeping waterways, aiming to make a big statement in Silicon Valley—which is already seeing ambitious projects from Apple ...

Ericsson sues Apple over patent violations

Feb 27, 2015

Swedish telecoms group Ericsson announced Friday a lawsuit against Apple claiming that the US tech giant continued to use its technology in iPhones and other wireless devices after refusing to renew a licencing ...

Stock market shrugs off net neutrality vote

Feb 27, 2015

(AP)—The stock market largely shrugged off the Federal Communications Commission's vote to impose tougher rules on broadband providers like Comcast, Verizon and AT&T to prevent them from creating paid fast lanes for the ...

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

ucktrd
not rated yet Feb 16, 2014
Apple's elitist persona may be it's downfall as Google Android, along with Samsung has become the global leader in smartphones.

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.