'Smart' high-tech dog collar goes on sale in Japan

February 13, 2014
A dog wears a "Petfit tag" equipped with 3G and Bluetooth from Japan's largest mobile phone carrier NTT Docomo during a press briefing in Tokyo on February 13, 2014

A high-tech collar attachment that will allow pet owners to monitor their dogs at a distance, checking how much they sleep and how many calories they are burning, was unveiled Thursday in Japan.

NTT Docomo, the country's largest , said the new gadget would give smartphone users peace of mind about the animal's health and whereabouts at all times.

The "Petfit" tag, complete with a system, sends information to a designated mobile phone on whether a dog is sleeping, walking or running.

It also monitors how many steps a hound has taken, what the ambient temperature is and whether or not he's getting enough shut-eye.

"The number of dog owners (in Japan) is estimated at 11 million and it is regarded as a sizable market," a company spokesman said.

"In addition, dogs' presence is quite important to their families," the spokesman said. "This is part of our proposal for a smart life with mobile phones."

The Petfit goes on sale in March priced at 25,900 yen ($253), including data transmission fees for the first year.

Explore further: Japan's NTT DoCoMo to launch Xperia smart phone

Related Stories

Japan's NTT DoCoMo to launch Xperia smart phone

January 21, 2010

Japan's top mobile phone operator NTT DoCoMo Inc. Thursday said it will launch Sony Ericsson's Xperia smart phone in April, in a direct challenge to heavyweight Apple's iPhone handsets.

Japan's DoCoMo to launch smart phones for elderly

May 16, 2012

Leading Japanese mobile operator NTT DoCoMo on Wednesday unveiled its first smart phone specially designed for elderly users, as the company bids to tap into an ageing consumer population.

Japan firm unveils radiation-gauging smartphone

May 29, 2012

Mobile phone operator Softbank on Tuesday unveiled a smartphone that can measure radiation as consumers in Japan clamour for reassurance following last year's Fukushima nuclear disaster.

Recommended for you

Glider pilots aim for the stratosphere

November 20, 2015

Talk about serendipity. Einar Enevoldson was strolling past a scientist's office in 1991 when he noticed a freshly printed image tacked to the wall. He was thunderstruck; it showed faint particles in the sky that proved something ...

Tandem solar cells are more efficient

November 23, 2015

Stacking two solar cells one over the other has advantages: Because the energy is "harvested" in two stages, and overall the sunlight can be converted to electricity more efficiently. Empa researchers have come up with a ...


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.