The IOC says Panasonic has extended its sponsorship of the Olympic Games through 2024.
The Japanese electronic goods manufacturer's support in the audiovisual product category includes the 2020 Tokyo Olympics.
The International Olympic Committee did not disclose the value of the deal Thursday, which covers two editions each of the Summer Games and Winter Games.
IOC President Thomas Bach says Panasonic "is the first partner to commit to continue its global sponsorship through 2024."
The company was an original member of the IOC's worldwide commercial program in 1985.
Explore further: Dailymotion should stay in European hands, France says