NBC hopes free pass will help TV Everywhere

Feb 03, 2014 by David Bauder
Huang Xintong and Zheng Xun of China perform during a figure skating practice session at the Iceberg Skating Palace ahead of the 2014 Winter Olympics, Monday, Feb. 3, 2014, in Sochi, Russia. (AP Photo/Mark Baker)

NBC is using the Olympics to push interest in technology allowing cable or satellite TV subscribers to see live Winter Olympics competition on mobile phones or tablets.

The network said Monday it will give subscribers a 30-minute "free pass" to Olympics video before they are asked to verify that they are paying customers. On subsequent days, customer will get five minutes free before they have to check in.

NBC's hope is that the big event will increase interest in its "TV Everywhere" initiative, which has been slow to get started.

Nearly 10 million were authenticated for Olympics video during the London games in 2012.

Explore further: Comcast to bring online Olympics coverage to TV

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Comcast to bring online Olympics coverage to TV

Jan 24, 2014

Over the past few Olympics, NBC has shown more live coverage over the Internet than it has on TV. For the upcoming Winter Games, Comcast's Xfinity TV subscribers will be able to tap the breadth of that online coverage on ...

NBC, Facebook enter content deal

Jan 16, 2014

NBC and Facebook will be sharing content on the upcoming Winter Olympics, both hoping to boost interest on what promises to be a big event for social media.

Comcast to add 35 live TV channels to mobile app

Oct 29, 2013

Comcast says it is updating its mobile viewing app, Xfinity TV Go, to allow subscribers to watch popular channels such as CNN, Fox News, Disney Channel, CNBC, ESPN and FX on the go.

Recommended for you

Quantenna promises 10-gigabit Wi-Fi by next year

23 hours ago

(Phys.org) —Quantenna Communications has announced that it has plans for releasing a chipset that will be capable of delivering 10Gbps WiFi to/from routers, bridges and computers by sometime next year. ...

Tech giants look to skies to spread Internet

Apr 16, 2014

The shortest path to the Internet for some remote corners of the world may be through the skies. That is the message from US tech giants seeking to spread the online gospel to hard-to-reach regions.

Wireless industry makes anti-theft commitment

Apr 16, 2014

A trade group for wireless providers said Tuesday that the biggest mobile device manufacturers and carriers will soon put anti-theft tools on the gadgets to try to deter rampant smartphone theft.

Dish Network denies wrongdoing in $2M settlement

Apr 15, 2014

The state attorney general's office says Dish Network Corp. will reimburse Washington state customers about $2 million for what it calls a deceptive surcharge, but the satellite TV provider denies any wrongdoing.

Netflix's Comcast deal improves quality of video

Apr 14, 2014

Netflix's videos are streaming through Comcast's Internet service at their highest speeds in the past 17 months now that Netflix is paying for a more direct connection to Comcast's network.

User comments : 0

More news stories

Net neutrality balancing act

Researchers in Italy, writing in the International Journal of Technology, Policy and Management have demonstrated that net neutrality benefits content creator and consumers without compromising provider innovation nor pr ...

Cosmologists weigh cosmic filaments and voids

(Phys.org) —Cosmologists have established that much of the stuff of the universe is made of dark matter, a mysterious, invisible substance that can't be directly detected but which exerts a gravitational ...

Bionic ankle 'emulates nature'

These days, Hugh Herr, an associate professor of media arts and sciences at MIT, gets about 100 emails daily from people across the world interested in his bionic limbs.