NBC hopes free pass will help TV Everywhere

Feb 03, 2014 by David Bauder
Huang Xintong and Zheng Xun of China perform during a figure skating practice session at the Iceberg Skating Palace ahead of the 2014 Winter Olympics, Monday, Feb. 3, 2014, in Sochi, Russia. (AP Photo/Mark Baker)

NBC is using the Olympics to push interest in technology allowing cable or satellite TV subscribers to see live Winter Olympics competition on mobile phones or tablets.

The network said Monday it will give subscribers a 30-minute "free pass" to Olympics video before they are asked to verify that they are paying customers. On subsequent days, customer will get five minutes free before they have to check in.

NBC's hope is that the big event will increase interest in its "TV Everywhere" initiative, which has been slow to get started.

Nearly 10 million were authenticated for Olympics video during the London games in 2012.

Explore further: Comcast to bring online Olympics coverage to TV

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Comcast to bring online Olympics coverage to TV

Jan 24, 2014

Over the past few Olympics, NBC has shown more live coverage over the Internet than it has on TV. For the upcoming Winter Games, Comcast's Xfinity TV subscribers will be able to tap the breadth of that online coverage on ...

NBC, Facebook enter content deal

Jan 16, 2014

NBC and Facebook will be sharing content on the upcoming Winter Olympics, both hoping to boost interest on what promises to be a big event for social media.

Comcast to add 35 live TV channels to mobile app

Oct 29, 2013

Comcast says it is updating its mobile viewing app, Xfinity TV Go, to allow subscribers to watch popular channels such as CNN, Fox News, Disney Channel, CNBC, ESPN and FX on the go.

Recommended for you

Britain's BT in talks to buy mobile operator EE

Dec 15, 2014

BT Group PLC said Monday it is in exclusive talks to buy mobile phone operator EE from Germany's Deutsche Telekom and France's Orange for 12.5 billion pounds ($20 billion) in cash and shares.

Re-imagining the network

Dec 12, 2014

Communication networks are evolving to keep pace with increasing consumer needs and business demands. We've already experienced the progressive jumps from 1G to 4G wireless networks and 5G is looming in the not-too-distant ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.