Study: Media everywhere, bathroom included

Feb 10, 2014
This file image released by AMC shows Bryan Cranston, as Walter White, in the final scene from "Breaking Bad." TV viewers increasingly are watching programs on their own schedule, according to a Nielsen company media study released Monday, Feb. 10, 2014. While sports events generated the most Twitter postings last year, more than 400 million, TV series also had impressive numbers. The top three: "Breaking Bad" with 6 million tweets; "The Walking Dead" with 4.9 million and "American Horror Story: Coven" with 2.9 million. (AP Photo/AMC, Ursula Coyote, File)

TV viewers increasingly are watching programs on their own schedule, according to a Nielsen company media study released Monday.

In the past year, time-shifting of television content grew by almost two hours, averaging 13 hours per month, the study found. Viewers averaged nearly 134 hours of live TV viewing a month in 2013, down nearly three hours from 2012.

Television still remains central to , the study found, despite the increase in time-shifted viewing and streaming video through a computer or smartphone.

On average, American consumers own four digital devices, the report found. The majority of U.S. households own high-definition TV sets, Internet-connected computers and smartphones, while nearly half also own digital video recorders and .

The average consumer spends about 60 hours a week viewing content across various platforms, Nielsen found. Multitasking is common; 84 percent of smartphone and tablet owners say they use their devices as second screens while watching TV.

"It's an incredibly exciting evolution in the ways people are using devices to get media," said Megan Clarken, Nielsen executive vice president.

While sports events generated the most Twitter postings last year, more than 400 million, TV series also had impressive numbers. The top three: "Breaking Bad" with 6 million tweets, "The Walking Dead" with 4.9 million and "American Horror Story: Coven" with 2.9 million.

An offbeat survey finding: 40 percent of adults between the ages of 18 and 24 use social media in the bathroom.

Explore further: For viewers, Sochi will be first 'fully mobile' Olympics

5 /5 (1 vote)
add to favorites email to friend print save as pdf

Related Stories

For viewers, Sochi will be first 'fully mobile' Olympics

Feb 04, 2014

The Sochi Winter Olympics, Feb. 7-23, are expected to generate a dramatic rise in Web and mobile viewing, but that does not mean viewers will abandon the traditional television-viewing experience for digital media, says a ...

Researchers release report on Americans' media consumption

Oct 29, 2013

Americans consume an enormous amount of media daily via television, radio, phone and computer. As you read this article on the Internet, perhaps while checking the text messages on your smartphone or listening to satellite ...

Nielsen taps Twitter for TV show buzz

Dec 17, 2012

Nielsen on Monday announced a deal to tap into Twitter to gauge how much online buzz is being generated by television shows instead of simply focusing on numbers of viewers for programs.

Nielsen: Online video viewers watch less TV

Jun 15, 2011

(AP) -- Americans who watch the most video online tend to watch less TV, according to The Nielsen Co., a finding that overturns a longstanding belief that people who watch more programming do so over all devices.

Study shows growth in second screen users (Update)

Dec 03, 2012

(AP)—Many U.S. viewers are becoming more active while watching television, judging by the findings in a new report that illustrates the explosive growth in people who watch TV while connected to social media on smartphones ...

Recommended for you

HP sales inch up while profit drops

7 hours ago

Hewlett-Packard on Wednesday reported that its quarterly revenue was nudged up by improved computer sales, but its profit dropped as the veteran technology firm tried to renew its momentum.

Giant tablets aimed at families

9 hours ago

Costing a little more than an iPad but standing more than twice as tall, a new pair of giant tablets wants families to share cozier group experiences with technology.

Restaurants experimenting with pay-in-advance tickets

10 hours ago

With restaurant patrons increasingly jumping on the Internet to make reservations, some high-end eateries here and across the country are adding a new tech wrinkle: having their clientele pay for their meal in advance using ...

User comments : 0