Google expands reach with new investment arm

Feb 19, 2014
A sign is posted on the exterior of Google headquarters on January 30, 2014 in Mountain View, California

Google on Wednesday unveiled a new investment arm to put the technology titan's touch on startups hitting stride, in a further expansion from Internet search.

Google Capital fund launched with a slightly different focus than five-year-old Google Ventures, which backs early-cycle firms.

The new investment team is out to fund startups that have established solid foundations and are poised for rapid growth, according to an online post by Google Capital partner David Lawee.

"We'll look across a range of industries for companies with new technologies and proven track records in their fields," Lawee said.

The list of firms that Capital has invested in since plans for its launch were announced last year includes online polling service SurveyMonkey; peer-to-peer funding platform Lending Club, and education assessment company Renaissance Learning.

Along with cash, startups in the Capital fund portfolio get to tap into the skills and expertise of Google workers.

"While many investors may contribute money and advice to the companies they support, Google Capital is going beyond that and tapping into our greatest assets: our people," Lawee said.

"They help us succeed, and we believe they can help our portfolio companies do the same."

Money from online search ads remain at the heart of Google's financial success, but the Silicon Valley-based has been working to diversify its interests with Internet eyewear, self-driving cars, Chrome computers, and more.

Explore further: Jury says Silicon Valley firm did not discriminate (Update)

Related Stories

Google takes stake in Lending Club

May 02, 2013

Internet giant Google said Thursday it has acquired a $125 million minority stake in peer-to-peer online loan company Lending Club.

Recommended for you

Tesla shares jump on Musk 'tease' in tweet

8 hours ago

Tesla Motors shares jumped Monday after co-founder Elon Musk tweeted that the company would unveil as "major" new product line next month, leaving analysts guessing.

Amazon unveils move in local services

14 hours ago

US online giant Amazon said Monday it was launching a services marketplace offering to connect consumers with businesses offering anything from home improvement to piano lessons.

Intel in talks with Altera on tie-up

Mar 27, 2015

US tech giant Intel is in talks with rival Altera on a tie-up to broaden the chipmaker's product line amid growth in Internet-connected devices, the Wall Street Journal reported Friday.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.