Google buys firm to stem online fraud

Feb 21, 2014
Google said Friday it was buying the British-based startup spider.io for its technology to weed out fraud in online advertising

Google said Friday it was buying the British-based startup spider.io for its technology to weed out fraud in online advertising.

"Advertising helps fund the digital world we love today... but this vibrant ecosystem only flourishes if marketers can buy media online with the confidence that their ads are reaching real people, that results they see are based on actual interest," said Neal Mohan at Google's DoubleClick unit which develops targeted ads.

With the new acquisition, Mohan said, "our immediate priority is to include their fraud detection technology in our video and display ads products, where they will complement our existing efforts."

He added that "by including spider.io's fraud-fighting expertise in our products, we can scale our efforts to weed out bad actors and improve the entire digital ecosystem."

The move helps Google combat the practice of click , where criminals use automatic programs to boost the number of clicks on an online ad to boost revenues.

Terms of the deal were not disclosed.

Explore further: Facebook outage brings jokes, marketing pitches to Twitter

add to favorites email to friend print save as pdf

Related Stories

Seeking display ad boost, Google buys Admeld

Jun 13, 2011

Google, bidding to boost revenue from display advertising, announced the acquisition on Monday of Admeld, a New York-based company that provides an advertising platform for publishers.

Google becomes online advertising king: study

Sep 19, 2012

Google has become the US market leader in online display ads, and now leads all categories for Internet advertising including search and mobile, a market research firm said Wednesday.

Recommended for you

WikiLeaks accuses Google of handing over emails to US

Jan 26, 2015

Whistleblowing site WikiLeaks on Monday accused Google of handing over the emails and electronic data of its senior staff to the US authorities without providing notification until almost three years later.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.