'Which (blank) are you?' Online quizzes go viral

February 24, 2014 by Meghan Barr
In this photo provided by Matt Stites via John Egan, John Egan poses with his laptop in Austin, Texas on Friday, February 21, 2014. Egan, 50, said he takes online quizzes partly because he's curious about himself and because he wonders how his answers will stack up against his friends' answers on Facebook. A recent veritable explosion of silly online personality quizzes, most of them created by the young social media mavens at Buzzfeed.com, has everybody talking about which state they really ought to be living in and which Harry Potter character they really are. (AP Photo/Matt Stites)

(AP)—A recent explosion of online personality quizzes has everybody talking about which state they really ought to be living in and which Harry Potter character they really are.

Most of the are created by the young social media mavens at Buzzfeed.com, which says the quizzes are smashing traffic records.

Experts say the phenomenon isn't surprising. They pin it on the age-old fascination with that central question—"Who AM I?"—and a desire to compare ourselves with others in a social media-obsessed society.

At Buzzfeed, a team of about 100 has been producing one to five quizzes every day for two months. The most popular—"Which State Do You Actually Belong In?"—has generated about 41 million page views.

Explore further: Useless online student quizzes

Related Stories

Useless online student quizzes

January 20, 2010

Online quizzes are not helping students learn their subject, according to a study just published in the International Journal of Information and Operations Management Education.

Social news group BuzzFeed snags $19.5 mn

January 3, 2013

BuzzFeed, a fast-growing social news website, said Thursday it had raised $19.5 million in a new round of funding from investors to help its expansion.

Facebook knows too much, ACLU says in warning of quizzes

August 27, 2009

Privacy advocates have long warned that users of Facebook and other social networks who seek amusement from quizzes like "What Simpsons Character Are You?" might be mortified by the way creators of such applications can access ...

Recommended for you

Android's Nougat update isn't flashy, but still pretty handy

September 28, 2016

Nougat, Google's latest update of its Android smartphone software, isn't particularly flashy; you might not even notice what's different about it at first. But it offers a number of practical time-saving features, plus a ...

Disabled man gets license, shows driverless tech's potential

September 28, 2016

Former Indy Racing League driver Sam Schmidt has done a lot in the 16 years since an accident left him paralyzed from the neck down. He runs a racing team and a foundation. He's raced a sailboat using his chin. But the man ...

Pilots, air traffic controllers shifting to text messaging

September 27, 2016

Airline pilots and air traffic controllers are on schedule to switch to text communications at most of the nation's busiest airports by the end of the year, a milestone that holds the potential to reduce delays, prevent errors ...

Hyperloop pushes dream of low-cost futuristic transport

September 23, 2016

Is it a plane, is it a train? No, say supporters of Hyperloop, a futuristic mode of transport floated by Silicon Valley billionaire Elon Musk that promises high-tech, high-speed and cheap travel over long distances.

MIT's flea market specializes in rare, obscure electronics

September 25, 2016

Once a month in the summer, a small parking lot on the Massachusetts Institute of Technology's campus transforms into a high-tech flea market known for its outlandish offerings. Tables overflow with antique radio equipment, ...

First test of driverless minibus in Paris Saturday

September 24, 2016

The French capital's transport authority will on Saturday carry out its first test of a driverless minibus, in the hope that regular routes for the hi-tech vehicles will be up and running within two years.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.