'Which (blank) are you?' Online quizzes go viral

Feb 24, 2014 by Meghan Barr
In this photo provided by Matt Stites via John Egan, John Egan poses with his laptop in Austin, Texas on Friday, February 21, 2014. Egan, 50, said he takes online quizzes partly because he's curious about himself and because he wonders how his answers will stack up against his friends' answers on Facebook. A recent veritable explosion of silly online personality quizzes, most of them created by the young social media mavens at Buzzfeed.com, has everybody talking about which state they really ought to be living in and which Harry Potter character they really are. (AP Photo/Matt Stites)

(AP)—A recent explosion of online personality quizzes has everybody talking about which state they really ought to be living in and which Harry Potter character they really are.

Most of the are created by the young social media mavens at Buzzfeed.com, which says the quizzes are smashing traffic records.

Experts say the phenomenon isn't surprising. They pin it on the age-old fascination with that central question—"Who AM I?"—and a desire to compare ourselves with others in a social media-obsessed society.

At Buzzfeed, a team of about 100 has been producing one to five quizzes every day for two months. The most popular—"Which State Do You Actually Belong In?"—has generated about 41 million page views.

Explore further: China blocks VPN services that skirt online censorship

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Useless online student quizzes

Jan 20, 2010

Online quizzes are not helping students learn their subject, according to a study just published in the International Journal of Information and Operations Management Education.

Social news group BuzzFeed snags $19.5 mn

Jan 03, 2013

BuzzFeed, a fast-growing social news website, said Thursday it had raised $19.5 million in a new round of funding from investors to help its expansion.

Facebook knows too much, ACLU says in warning of quizzes

Aug 27, 2009

Privacy advocates have long warned that users of Facebook and other social networks who seek amusement from quizzes like "What Simpsons Character Are You?" might be mortified by the way creators of such applications can access ...

Recommended for you

WikiLeaks accuses Google of handing over emails to US

5 hours ago

Whistleblowing site WikiLeaks on Monday accused Google of handing over the emails and electronic data of its senior staff to the US authorities without providing notification until almost three years later.

Turkish court orders Facebook pages blocked

11 hours ago

Turkey's state-run news agency says a court has ordered authorities to block access in the country to Facebook pages that "insult" the Prophet Muhammad, in the latest move to censor the Internet.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.