Yahoo! users will be mostly mobile in 2014, CEO says

Jan 22, 2014
Struggling Internet giant Yahoo! will see more users accessing its services by mobile in 2014 than classic desktops, chief executive Marissa Mayer said on Wednesday at the Davos World Economic Forum

Struggling Internet giant Yahoo! will see more users accessing its services by mobile in 2014 than classic desktops, chief executive Marissa Mayer said on Wednesday at the Davos World Economic Forum.

"2014 will be the year of the crossover," Mayer said while sitting on a panel regarding the world digital context.

"By the end of this year we will have more than we have PC traffic. You have to be prepared for that," she said.

In December Yahoo was the most popular online venue visited from US desktop computers and the firm has been under pressure to switch its core of the business to the increasingly crucial world of smartphones.

Mayer has made improving Yahoo's popularity on smartphones and tablets a priority as the faded Internet search pioneer is re-invented.

Mayer, who was poached from Internet rival Google in 2012, has run into road bumps in recent weeks with the surprise exit of two top executives including her second-in-command.

Chief operating officer Henrique de Castro walked away with a $20 million dollar (14.7-billion-euro) stock award and other compensation after just 15 months on the job.

In Davos, Mayer said hiring was key to the next stage of the company's development.

"It is a matter of hiring the right people and making sure these people are really informed," she said.

The departure of Castro amid continued poor ad revenue left analysts wondering whether Yahoo! will disappoint in a due on January 28.

Mayer said she arrived to Yahoo! when the company had just suffered five years of turbulence and the staff she discovered were eager to turn the company around.

The employees "had all this pent-up energy" she said.

Explore further: Yahoo big on desktops as world goes mobile

add to favorites email to friend print save as pdf

Related Stories

Yahoo big on desktops as world goes mobile

Jan 21, 2014

Yahoo was the most popular online venue visited from US desktop computers in December as modern lives increasingly revolve around using mobile devices to connect with the Internet.

Yahoo chief operating officer out

Jan 15, 2014

Yahoo chief operating officer Henrique de Castro is walking away with a stock award of $20 million as the company struggles to boost revenues, regulatory filings showed.

Yahoo CEO says company now has 800 million users

Sep 12, 2013

Yahoo CEO Marissa Mayer says the Internet company now has about 800 million worldwide users, a 20 percent increase since she was lured away from Google 15 months ago to steer a turnaround.

Yahoo mines recent acquisitions to boost revenue

Jan 07, 2014

Yahoo is leaning more heavily on its recent acquisitions of technology and talent to as CEO Marissa Mayer tries to attract more traffic and advertising to the Internet company's services.

Recommended for you

IBM posts lower 1Q earnings amid hardware slump

3 hours ago

IBM's first-quarter earnings fell and revenue came in below Wall Street's expectations amid an ongoing decline in its hardware business, one that was exasperated by weaker demand in China and emerging markets.

New US-Spanish firm says targets rich mobile ad market

10 hours ago

Spanish telecoms firm Telefonica and US investment giant Blackstone launched a mobile telephone advertising venture on Wednesday, challenging internet giants such as Google and Facebook in a multi-billion-dollar ...

Technip, Heerema win third giant Angolan oil contract

13 hours ago

The ultra-deep Angolan offshore oil project called Kaombo generated the third huge contract in three days on Wednesday when French group Total picked two firms to carry out underwater engineering worth $3.5 billion.

User comments : 0

More news stories

Microsoft CEO is driving data-culture mindset

(Phys.org) —Microsoft's future strategy: is all about leveraging data, from different sources, coming together using one cohesive Microsoft architecture. Microsoft CEO Satya Nadella on Tuesday, both in ...

Simplicity is key to co-operative robots

A way of making hundreds—or even thousands—of tiny robots cluster to carry out tasks without using any memory or processing power has been developed by engineers at the University of Sheffield, UK.

IBM posts lower 1Q earnings amid hardware slump

IBM's first-quarter earnings fell and revenue came in below Wall Street's expectations amid an ongoing decline in its hardware business, one that was exasperated by weaker demand in China and emerging markets.

Down's chromosome cause genome-wide disruption

The extra copy of Chromosome 21 that causes Down's syndrome throws a spanner into the workings of all the other chromosomes as well, said a study published Wednesday that surprised its authors.