Yahoo mines recent acquisitions to boost revenue

Jan 07, 2014

Yahoo is leaning more heavily on its recent acquisitions of technology and talent to as CEO Marissa Mayer tries to attract more traffic and advertising to the Internet company's services.

Mayer unveiled the latest steps in her efforts to accelerate Yahoo's lackluster revenue growth during an hour-long presentation at the International CES, an annual gadget show held in Las Vegas.

The additions include a that pulls news from various digital sources to highlight the top stories twice per day. The digests will be put together by Summly, a technology that Yahoo bought last year to automatically condense long stories.

Yahoo also revealed that Mayer's biggest acquisition so far, Internet blogging service Tumblr, will begin to use the company's tools to target ads based on people's gender and location.

Explore further: Yik Yak's frat-bro founders shrug off growing pains

Related Stories

Yahoo CEO says company now has 800 million users

Sep 12, 2013

Yahoo CEO Marissa Mayer says the Internet company now has about 800 million worldwide users, a 20 percent increase since she was lured away from Google 15 months ago to steer a turnaround.

Yahoo buys startup run by 17-year-old entrepreneur

Mar 25, 2013

Yahoo is buying London startup Summly, the maker of a mobile application created by teenage entrepreneur seeking an easier way to read news stories and other content on the smaller screens of smartphones.

Tumblr founder to get $81M to remain at Yahoo

Aug 09, 2013

Yahoo's recently completed acquisition of Internet blogging service Tumblr includes an $81 million payment to Tumblr founder David Karp as long as he remains on the job for the next four years.

Yahoo! completes Tumblr takeover

Jun 20, 2013

Yahoo! said Thursday it has completed a billion-dollar deal taking over the popular blogging platform Tumblr, a move aimed at bringing more youthful users into the company's orbit.

Recommended for you

Yik Yak's frat-bro founders shrug off growing pains

10 hours ago

The most popular post of all time on Yik Yak is a dirty joke. Less than 2 years old, the Atlanta-based social network is geared mostly toward college students who access and post unsigned announcements through an app on their ...

Uber drivers fined in Hungary

May 24, 2015

The Hungarian tax authority fined Uber drivers in its first probe against the ride-sharing service which the economy ministry said Saturday "ignores passenger safety" and must be made to follow regulations.

Domino's taking orders via tweet

May 22, 2015

Domino's on Wednesday launched perhaps the easiest way to satisfy a pizza craving this side of mind reading: order by tweet.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.