T-Mobile CEO crashes AT&T party, is thrown out

Jan 07, 2014 by Peter Svensson

T-Mobile's CEO John Legere is taking his "bad boy" image and feud with AT&T to the next level: he crashed a party thrown by AT&T at the International CES gadget show in Las Vegas, and was thrown out after being discovered.

The incident late Monday night occurred amid a recent escalation of the intense rivalry between the two companies. It was reported by CNET and confirmed by Legere on his Twitter feed. AT&T's party followed its conference for software developers the same day, and featured rap act Macklemore and Ryan Lewis. Legere claims to be a fan.

Legere took the job as CEO of T-Mobile US Inc., the country's fourth-largest wireless carrier, in Sept. 2012, and has made a point of breaking with the status quo of the wireless industry, both in terms of personal style and business models. Legere dresses flashily and swears at company presentations. He has branded T-Mobile the "Un-carrier" and eliminated traditional two-year service contracts.

Since T-Mobile and AT&T use similar network technologies, Legere has launched initiatives aimed at luring iPhone users from AT&T to T-Mobile. In an apparent response, AT&T last week offered $200 to T-Mobile subscribers for switching to AT&T.

AT&T representatives had no immediate comment on the incident.

Explore further: T-Mobile expands coverage with spectrum from Verizon

5 /5 (1 vote)
add to favorites email to friend print save as pdf

Related Stories

T-Mobile gains key customers for first time in years

Aug 08, 2013

The iPhone and new pricing plans helped T-Mobile gain customers under contract plans for the first time in at least two and a half years, a major boost for a wireless carrier often dismissed as an afterthought in a market ...

Apple shares rise on China Mobile deal (Update)

Dec 23, 2013

Apple shares rose Monday after the company sealed a hard-won deal with China Mobile which will see the world's biggest wireless operator make the iPhone widely available to customers.

Recommended for you

Ericsson profit down 10 pct despite higher sales

2 hours ago

Wireless equipment maker Ericsson says its third-quarter earnings slumped 10 percent despite higher sales due to increased operating costs and negative effects from currency hedging.

Glass maker deals to exit Apple, Arizona plant

5 hours ago

Nearly 2,000 furnaces installed in a factory to make synthetic sapphire glass for Apple Inc. will be removed and sold under a deal between the tech giant and the company that had been gearing up to produce huge amounts of ...

User comments : 0