T-Mobile CEO crashes AT&T party, is thrown out

Jan 07, 2014 by Peter Svensson

T-Mobile's CEO John Legere is taking his "bad boy" image and feud with AT&T to the next level: he crashed a party thrown by AT&T at the International CES gadget show in Las Vegas, and was thrown out after being discovered.

The incident late Monday night occurred amid a recent escalation of the intense rivalry between the two companies. It was reported by CNET and confirmed by Legere on his Twitter feed. AT&T's party followed its conference for software developers the same day, and featured rap act Macklemore and Ryan Lewis. Legere claims to be a fan.

Legere took the job as CEO of T-Mobile US Inc., the country's fourth-largest wireless carrier, in Sept. 2012, and has made a point of breaking with the status quo of the wireless industry, both in terms of personal style and business models. Legere dresses flashily and swears at company presentations. He has branded T-Mobile the "Un-carrier" and eliminated traditional two-year service contracts.

Since T-Mobile and AT&T use similar network technologies, Legere has launched initiatives aimed at luring iPhone users from AT&T to T-Mobile. In an apparent response, AT&T last week offered $200 to T-Mobile subscribers for switching to AT&T.

AT&T representatives had no immediate comment on the incident.

Explore further: T-Mobile expands coverage with spectrum from Verizon

5 /5 (1 vote)
add to favorites email to friend print save as pdf

Related Stories

T-Mobile gains key customers for first time in years

Aug 08, 2013

The iPhone and new pricing plans helped T-Mobile gain customers under contract plans for the first time in at least two and a half years, a major boost for a wireless carrier often dismissed as an afterthought in a market ...

Apple shares rise on China Mobile deal (Update)

Dec 23, 2013

Apple shares rose Monday after the company sealed a hard-won deal with China Mobile which will see the world's biggest wireless operator make the iPhone widely available to customers.

Recommended for you

Dish restores Turner channels to lineup

Nov 21, 2014

Turner Broadcasting channels such as Cartoon Network and CNN are back on the Dish network after being dropped from the satellite TV provider's lineup during contract talks.

'Call of Duty' blasts past $10 bn in sales

Nov 20, 2014

Blockbuster military shooter video game "Call of Duty" has blasted past $10 billion in lifetime sales, propelled by demand for the latest installment in the 11-year-old franchise.

Square's point-of-sale service goes global

Nov 20, 2014

Financial services startup Square is taking aim at cash registers across the globe, making its point-of-sale software available internationally in English, Spanish, French and Japanese.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.