Nvidia promotes new chip with crop circle

Jan 06, 2014 by Peter Svensson

A 310-foot "crop circle" in a California barley field that mystified locals this week was explained Sunday: it was a publicity stunt by Nvidia Corp., a maker of chips for PCs and smartphones.

The near Chualar, Calif., contained a stylized image of a computer chip and the number "192" in Braille. On Sunday, the company announced the Tegra K1, a new chip for tablets and smartphones that contains 192 computing "cores," or mini-computers, for graphics applications.

Nvidia CEO Jen-Hsun Huang said at a press conference in Las Vegas, ahead of the International Consumer Electronics Show, that he had given his marketing department the mission to promote the chip on a shoe-string budget. Rumors of Santa Clara, Calif.-based Nvidia's involvement appeared Sunday before the press conference.

Explore further: Google hits back at rivals with futuristic HQ plan

5 /5 (1 vote)
add to favorites email to friend print save as pdf

Related Stories

Nvidia says Kal-El chip will have five cores

Sep 22, 2011

(PhysOrg.com) -- Nvidia says its upcoming Kal-El chip (Tegra 3) will have five cores, not four. The news appeared this week when the Santa Clara company announced a white paper describing the architecture of this system-on-a-chip for mobile computing. ...

Rambus, Nvidia sign patent licensing deal

Feb 08, 2012

Technology licensing company Rambus Inc. said Wednesday it has signed a licensing agreement with chip maker Nvidia Corp. to settle a long-running patent dispute.

Nvidia Tegra 3 quad-core chip stokes tablet wars

Nov 10, 2011

(PhysOrg.com) -- Nvidia has launched its Tegra 3, the quad-core chip designed for mobile devices. Tech and investor blogs were busy yesterday assessing what this means for upcoming tablets and smartphones ...

Nvidia trumpets Tegra 3 phone design wins for 2012

May 27, 2012

(Phys.org) -- Nvidia’s competitive war paint has a name, Tegra 3. On the heels of Nvidia announcements about lowering costs of its Tegra 3 processors and Nvidia-enabled tablets running Android Ice Cream ...

Recommended for you

Google hits back at rivals with futuristic HQ plan

19 hours ago

Google unveiled plans Friday for a new campus headquarters integrating wildlife and sweeping waterways, aiming to make a big statement in Silicon Valley—which is already seeing ambitious projects from Apple ...

Ericsson sues Apple over patent violations

Feb 27, 2015

Swedish telecoms group Ericsson announced Friday a lawsuit against Apple claiming that the US tech giant continued to use its technology in iPhones and other wireless devices after refusing to renew a licencing ...

Stock market shrugs off net neutrality vote

Feb 27, 2015

(AP)—The stock market largely shrugged off the Federal Communications Commission's vote to impose tougher rules on broadband providers like Comcast, Verizon and AT&T to prevent them from creating paid fast lanes for the ...

Judge orders suspension of WhatsApp in Brazil

Feb 26, 2015

(AP)—A judge says he has ordered the suspension of the globally popular instant messaging system WhatsApp across Brazil because it has allegedly failed to help in an investigation.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.