NBC, Facebook enter content deal

January 16, 2014

NBC and Facebook will be sharing content on the upcoming Winter Olympics, both hoping to boost interest on what promises to be a big event for social media.

NBC said that it will premiere one of its short Olympic profiles, on the relationship between American speed skater J.R. Celski (SELL-skee) and rapper Macklemore, on Facebook's site on Thursday.

NBC will offer other content throughout the games through Facebook and its associated site Instagram. The Olympics begin Feb. 6.

It's a mutually beneficial deal. NBC believes conversation helps increase viewership, and Facebook wants to establish itself as the place to have those conversations.

Explore further: Yahoo to double Olympics presence in London

Related Stories

Facebook launches page for all things Olympics

June 18, 2012

(AP) — Facebook on Monday launched an official London Olympics page for fans to connect with their favorite athletes and teams, a move it says can help make this summer's games the first "truly social" one.

Facebook tries to get into TV game

August 16, 2012

World-class athletes aren't the only ones with Olympic hopes. Facebook Inc. participated in a different kind of trial in London: whether it can extend its online popularity to the television airwaves and compete with Twitter ...

Twitter names news chief, from NBC (Update)

October 24, 2013

Twitter announced Thursday it had hired former NBC executive Vivian Schiller to head its news operations, as the messaging service ramps up efforts in the field ahead of its stock market debut.

Recommended for you

How to curb emissions? Put a price on carbon

September 3, 2015

Literally putting a price on carbon pollution and other greenhouse gasses is the best approach for nurturing the rapid growth of renewable energy and reducing emissions.

Customizing 3-D printing

September 3, 2015

The technology behind 3-D printing is growing more and more common, but the ability to create designs for it is not. Any but the simplest designs require expertise with computer-aided design (CAD) applications, and even for ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.