NBC, Facebook enter content deal

Jan 16, 2014

NBC and Facebook will be sharing content on the upcoming Winter Olympics, both hoping to boost interest on what promises to be a big event for social media.

NBC said that it will premiere one of its short Olympic profiles, on the relationship between American speed skater J.R. Celski (SELL-skee) and rapper Macklemore, on Facebook's site on Thursday.

NBC will offer other content throughout the games through Facebook and its associated site Instagram. The Olympics begin Feb. 6.

It's a mutually beneficial deal. NBC believes conversation helps increase viewership, and Facebook wants to establish itself as the place to have those conversations.

Explore further: Local media have positive slant toward local businesses, Rice University expert finds

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Facebook tries to get into TV game

Aug 16, 2012

World-class athletes aren't the only ones with Olympic hopes. Facebook Inc. participated in a different kind of trial in London: whether it can extend its online popularity to the television airwaves and compete with Twitter ...

Facebook launches page for all things Olympics

Jun 18, 2012

(AP) — Facebook on Monday launched an official London Olympics page for fans to connect with their favorite athletes and teams, a move it says can help make this summer's games the first "truly social" one.

Twitter names news chief, from NBC (Update)

Oct 24, 2013

Twitter announced Thursday it had hired former NBC executive Vivian Schiller to head its news operations, as the messaging service ramps up efforts in the field ahead of its stock market debut.

Recommended for you

Barclays to allow payments by using Twitter handles

19 hours ago

The next chapter in banks moving into the digital age is a stretch beyond reminding customers over phone lines that they can also bank online. Barclays has launched Twitter payments through Pingit.

QR codes engineered into cybersecurity protection

23 hours ago

QR, or Quick Response, codes – those commonly black and white boxes that people scan with a smartphone to learn more about something – have been used to convey information about everything from cereals ...

Australian laws on storing phone, Internet records to change

Feb 27, 2015

(AP)—A parliamentary committee on Friday recommended a major rewrite of draft laws that would force Australian telcos and Internet providers to store customers' personal data for the convenience of law enforcement agencies. ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.